Why is CSR silent in social media?
One response to “Why is CSR silent in social media?”
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Hi Antony
I completely agree. I think ultimately CSR policy should be a key driver for overall company strategy – as important as brand (or indeed a core element of brand principles). Note the recent announcements from Unliever about sustainability becoming a lynchpin for the way they do business (which I take seriously).
http://uk.reuters.com/article/idUS318518898720101116
I remember years ago doing a lot of research into Coop Bank (we are talking around 1999). They had a serious policy of ethical investment way ahead of the big banks… and they really practiced what they preached… but so little of the detail really made it out into the public realm. Such a waste of a huge opportunity.
Smart businesses should see this opportunity to differentiate themselves from their competitors.
Of course that takes real commitmemt and long term planning – something we see less and less of in this world of ‘fast return on investment and hang the consequences’.
Jeremy
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