Brands on the edge of a cultural breakdown
Tweet Let’s connect a few dots around the idea of brands. After the Forrester Marketing Leadership Forum in London, I finally caught up with this James Su...
Tag: brands
Connecting some dots around social, earned and satisfaction
Tweet Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will ...
Penguin ebook branding
Tweet I do think it is clever, how Penguin brand their ebooks at the beginning of each chapter. Without that little logo I would have no idea which publi...
Crocombe’s postcards from WPP Stream
Tweet Marketing services giant WPP holds its own tech events looking at what’s coming next in digital – WPP Stream. Ian Crocombe, head of strategy at Po...
Myth-busting brand communications
Tweet McDonald’s Canada is being transparent. That is to say it is going out and answering even seemingly awkward questions as directly as it can. The re...
Reckitt’s strategic approach to Facebook marketing
Tweet Reckitt Benckheiser is taking social media seriously enough to start joint business planning with Facebook, according to AdAge: Reckitt Benckiser, like ot...
Six brilliant things social businesses and brands do
Tweet Image: an excerpt from Strories, Numbers & Conversations. So, this week my company, Brilliant Noise, published its first paper: Stories, Numbers &...
Brands should think like talent, not publishers
Tweet “Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea...
“Gravity-defying” TV advertising in danger of a crash
Tweet Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decli...
The flawed optimism of digital advertising models
Tweet “Do you do any work on how annoying you are?” – Peter Day to an ad re-targeter… In Business, the podcast by the BBC’s Peter ...