Brand marketing: From media to capability
The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire …
brands
Brands on the edge of a cultural breakdown
Let’s connect a few dots around the idea of brands. After the Forrester Marketing Leadership Forum in London, I finally caught up with this James …
Connecting some dots around social, earned and satisfaction
Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach it to …
Penguin ebook branding
I do think it is clever, how Penguin brand their ebooks at the beginning of each chapter. Without that little logo I would have …
Crocombe’s postcards from WPP Stream
Marketing services giant WPP holds its own tech events looking at what’s coming next in digital – WPP Stream. Ian Crocombe, head of strategy at …
Myth-busting brand communications
McDonald’s Canada is being transparent. That is to say it is going out and answering even seemingly awkward questions as directly as it can. The …
Reckitt’s strategic approach to Facebook marketing
Reckitt Benckheiser is taking social media seriously enough to start joint business planning with Facebook, according to AdAge: Reckitt Benckiser, like other packaged-goods players, has …
Six brilliant things social businesses and brands do
Image: an excerpt from Strories, Numbers & Conversations. So, this week my company, Brilliant Noise, published its first paper: Stories, Numbers & Conversations: Nokia’s principles …
Brands should think like talent, not publishers
“Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea that attention is something …
“Gravity-defying” TV advertising in danger of a crash
Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was …