Brand marketing: From media to capability
The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire didn’t...
Tag: brands
Brands on the edge of a cultural breakdown
Let’s connect a few dots around the idea of brands. After the Forrester Marketing Leadership Forum in London, I finally caught up with this James Surowiec...
Connecting some dots around social, earned and satisfaction
Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach ...
Penguin ebook branding
I do think it is clever, how Penguin brand their ebooks at the beginning of each chapter. Without that little logo I would have no idea which publisher p...
Crocombe’s postcards from WPP Stream
Marketing services giant WPP holds its own tech events looking at what’s coming next in digital – WPP Stream. Ian Crocombe, head of strategy at Possible...
Myth-busting brand communications
McDonald’s Canada is being transparent. That is to say it is going out and answering even seemingly awkward questions as directly as it can. The results ...
Reckitt’s strategic approach to Facebook marketing
Reckitt Benckheiser is taking social media seriously enough to start joint business planning with Facebook, according to AdAge: Reckitt Benckiser, like other pa...
Six brilliant things social businesses and brands do
Image: an excerpt from Strories, Numbers & Conversations. So, this week my company, Brilliant Noise, published its first paper: Stories, Numbers & Conv...
Brands should think like talent, not publishers
“Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea that ...
“Gravity-defying” TV advertising in danger of a crash
Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was...
You must be logged in to post a comment.