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Tag: brands

advertising/Brilliant Noise/markeitng/Public notebook

Brand marketing: From media to capability 

Posted on October 17, 2017 by Antony Mayfield

The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire didn’t...

Public notebook

Brands on the edge of a cultural breakdown

Posted on May 14, 2014 by Antony Mayfield / 0 Comment

Let’s connect a few dots around the idea of brands. After the Forrester Marketing Leadership Forum in London, I finally caught up with this James Surowiec...

Brilliant Noise/Public notebook

Connecting some dots around social, earned and satisfaction

Posted on March 29, 2014 by Antony Mayfield / 0 Comment

Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach ...

Public notebook

Penguin ebook branding

Posted on March 9, 2014 by Antony Mayfield / 0 Comment

  I do think it is clever, how Penguin brand their ebooks at the beginning of each chapter. Without that little logo I would have no idea which publisher p...

Public notebook

Crocombe’s postcards from WPP Stream

Posted on November 22, 2013 by Antony Mayfield / 0 Comment

Marketing services giant WPP holds its own tech events  looking at what’s coming next in digital – WPP Stream.  Ian Crocombe, head of strategy at Possible...

Public notebook

Myth-busting brand communications

Posted on November 6, 2012 by Antony Mayfield / 0 Comment

McDonald’s Canada is being transparent. That is to say it is going out and answering even seemingly awkward questions as directly as it can.  The results ...

Public notebook

Reckitt’s strategic approach to Facebook marketing

Posted on November 5, 2012 by Antony Mayfield / 2 Comments

Reckitt Benckheiser is taking social media seriously enough to start joint business planning with Facebook, according to AdAge: Reckitt Benckiser, like other pa...

Brilliant Noise

Six brilliant things social businesses and brands do

Posted on September 6, 2012 by Antony Mayfield / 0 Comment

Image: an excerpt from Strories, Numbers & Conversations.  So, this week my company, Brilliant Noise, published its first paper: Stories, Numbers & Conv...

Public notebook

Brands should think like talent, not publishers

Posted on June 7, 2012 by Antony Mayfield / 5 Comments

“Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea that ...

Public notebook

“Gravity-defying” TV advertising in danger of a crash

Posted on June 5, 2012 by Antony Mayfield / 3 Comments

Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was...

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