About Antony Mayfield

Hello, this is my website. Thanks very much for coming to have a look.

Open (minds, finds, conversations)… is my personal blog, which I started in October 2005. I chose the title to be as loose as possible. A few years later I worked out what blogging was useful for for me: it’s a public notebook.

The thoughts and arguments here are all works in progress, the better for being aired, challenged or added to.

Sometimes I write a lot here, sometimes not very much. But I still love it.

I guess for the sake of clarity I should add, it doesn’t necessarily reflect the views of my employer/clients/or anyone else really. But it might do sometimes.

My biography

Antony Mayfield is a consultant, author and commentator on web media strategy, social media, online content, reputation management and digital literacy.

He is CEO and co-founder at Brilliant Noise, a digital strategy and innovation agency. which was named as a leading tech start-up by The Observer. The firm works with brands including Porsche, American Express, EDF Energy, Nokia and Picturehouse Cinemas on digital transformation, customer experience and integrated earned media.

He founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing, Antony spent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group.

Antony is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow, which has been published in several countries by BloomsburyHe has also written a number of e-books, the most well-known of which, What is Social Media? has been downloaded tens of thousands of times, placed on reading lists for top business schools and translated into Chinese.