About Antony Mayfield

Open (minds, finds, conversations)… is my personal blog, which I started in October 2005. I chose the title to be as loose as possible. A few years later I worked out what blogging was useful for me: it’s a public notebook.

The thoughts and arguments here are all works in progress, the better for being aired, challenged or added to.

Sometimes I write a lot here, sometimes not very much. But I still love it.

I guess for the sake of clarity I should add, it doesn’t necessarily reflect the views of my employer/clients/or anyone else really. But it might do sometimes.

My biography

Antony Mayfield is a consultant, author and commentator on web media strategy, social media, online content, reputation management and digital literacy.

He is CEO and co-founder at Brilliant Noise, which offers digital transformation and marketing communications consultancy and agency services to global brands, including adidas, Universal Pictures, Porsche, EDF Energy and Tetrapak.

He has been the chair of Lighthouse, a non-profit agency dedicated to developing a contemporary digital culture. Its main programmes include Guiding Lights, which mentors filmmakers, Last Dance, a series of events, podcasts, films and blogs investigating the rapid changes affecting UK music and youth culture. and Reframed, a series of events and workshops looking at immersive and interactive storytelling, using technology like AR and VR.

Prior to starting Brilliant Noise, Antony founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Previously, Antony spent a decade in media and corporate communications, most recently as a director in the Bell Pottinger Group.

Antony is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow, which has been published in several countries by BloomsburyHe has also written a number of e-books, the most well-known of which, What is Social Media? has been downloaded tens of thousands of times, placed on reading lists for top business schools. 

A Fellow of the Royal Society of Arts (FRSA), Antony has also been recognised in 2017 and 2018 as one of the 100 people shaping digital in the UK by the British Interactive Media Association (BIMA).