The ROI of personal networks (especially LinkedIn)

Image: An email from LinkedIn prompting me to tell my network what I’m up to… Yesterday I had a conversation with someone who told me that over the past year that had learned how to use LinkedIn and that they reckoned that they could directly attribute several hundred thousand pounds of profit to it. Not…… Continue reading The ROI of personal networks (especially LinkedIn)

Customers in networks: slides and notes from ChangePlayBusinesss

ChangePlayBusiness was an unusual event, to say the least, living up to its promise to be an unconference. About 40 innovators and entrepreneurs gathered at the ICA to play a game about creating businesses, the playing of which included connecting with one another (there were a lot of interesting people) and meeting subject matter experts…… Continue reading Customers in networks: slides and notes from ChangePlayBusinesss

Media in the age of networks: the decay/evolution of advertising models

The Association of Publishing Agencies first International Content Summit was a great event to attend, as a speaker and a delegate. As well as the many inspiring and useful speakers, it was the ambition and optimism of the industry there that was striking. This is the contract publishing industry, the kinds of publishers that create…… Continue reading Media in the age of networks: the decay/evolution of advertising models

Mining the where: CIA-funded start-up says 80% of online content contains location information

Last week at Local Social Summit I talked about some of the issues around location and privacy. Especially problematic is people’s inadvertent tagging of their photos with location information – something potentially of interest to crooks, stalkers and others you might not want to know everything about you. Open-source spying is a term which has…… Continue reading Mining the where: CIA-funded start-up says 80% of online content contains location information

Why is CSR silent in social media?

“I think Richard Dawkins was sent to test us. Like fossils. And facts.” It’s not just religious fervour that facts can get in the way of – a good dose of facts and rational discussion is the best cure for disinformation and malicious rumours too. So why aren’t more CSR programmes using social media to…… Continue reading Why is CSR silent in social media?

My presentation and a podcast from Community & Marketing 2.0

The recent Community & Marketing 2.0 event in Hamburg presented an opportunity to remix my book and my iCrossing work once again. I’d not visited Hamburg before and this trip was all too brief, but I’m definitely heading back soon, hopefully for a break rather than work. Before setting off I had a Skype conversation…… Continue reading My presentation and a podcast from Community & Marketing 2.0

My top ten pieces of advice for looking after your web shadow

A while ago I did a video for the Insititute of Chartered Accountants called “12 Golden Rules for Online Personal Reputation Management”. I really enjoyed it, and played with the idea for a bit, then decided to write a book about the subject. It’s called Web Shadows and will be finished any day now *…… Continue reading My top ten pieces of advice for looking after your web shadow