Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach it to act like paid media. …This is connected with the idea we explored that editors should be in charge of paid digital media (or at least have control of their own budgets)…… Continue reading Connecting some dots around social, earned and satisfaction
Tag: Social media
B2B social media marketing and the niche of one
Peter Thompson is working in a really interesting book about B2B social media marketing. He’s posted the outline on his blog. In what he describes as the “most controversial” chapter he proposes a “niche of one” model for social media campaigns to influence a single business decision maker: creating a dossier of their online habits,…… Continue reading B2B social media marketing and the niche of one
Six brilliant things social businesses and brands do
Image: an excerpt from Strories, Numbers & Conversations. So, this week my company, Brilliant Noise, published its first paper: Stories, Numbers & Conversations: Nokia’s principles for social media. It may sound strange to say about a strategy paper, but it was a labour of love, and Endless Studios did a great job on making it…… Continue reading Six brilliant things social businesses and brands do
The only way is social: TOWIE’s production process
TV production is something that really interests me. Having brushed up against it a few times in recent years, I thought I could learn a little more by listening to the BBC College of Production podcasts. They have turned out to be a real find, and I highly recommend them to anyone involved in any…… Continue reading The only way is social: TOWIE’s production process
Smells like social media meaning
Falsche freunde. False friends. You hear a phrase that sounds like one you already know and misinterpret it… As I’ve said before this happens all the time with the word “networks”. We’re so used to hearing it, prefaced by social-, computer-, broadcast, etc. that we think we know what it means. Read the “five rules…… Continue reading Smells like social media meaning
Social media = shared media
It isn’t social unless it’s shared. I came across the phrase “for anything to be social, it must be shared” on JP Rangaswami’s blog today, which is a lovely meandering, insightful post and worth a read for its own sake. That’s quite a useful way of thinking of the alchemical moment when content is transmuted into social…… Continue reading Social media = shared media
The fog of revolution: social media trends 2006 & 2012
Thanks to the brevity and immediacy of Twitter I have already Tweeted saying everyone needs to read the sources of inspiration for this post. So you’ll forgive me for opening with some tangentilish thoughts… Or maybe you won’t. One of my favourite observations about change and the web is what I call “the fog of…… Continue reading The fog of revolution: social media trends 2006 & 2012
Making social business a reality – Notes and slides from my SoCon 2011 talk
Making Social Business a Reality View more presentations from Antony Mayfield These are the notes and slides from my talk at SoCon 2011 conference today, 20th October 2011. Social business? What do we mean by social business? It’s hard to get a hold of the term. The term itself may not survive. Quite quickly in…… Continue reading Making social business a reality – Notes and slides from my SoCon 2011 talk
Online reputation management for artists – notes and slides from talk at Brighton Digital Festival
These are the notes and my presentation slides that will kick things off at this evening’s discussion evening at the Fabrica gallery in Brighton. This is the first in a series of events called Brave New World – A New Arts Landscape. is part of the Brighton Digital Festival, which continues until September 24th. Obviously,…… Continue reading Online reputation management for artists – notes and slides from talk at Brighton Digital Festival
Privacy sells?
This advertising billboard in Clerkenwell stopped me in my tracks (and by tracks I mean the sedate progress of my Boris Bike) on Monday. BlackBerry’s encryption of emails is good enough that it upsets those of an authoritarian, prying-into-your-citizens’-communications-persuasion and now they are making a selling point of it. Privacy gets in the way of…… Continue reading Privacy sells?