Connecting some dots around social, earned and satisfaction
Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach it to …
marketing
Crocombe’s postcards from WPP Stream
Marketing services giant WPP holds its own tech events looking at what’s coming next in digital – WPP Stream. Ian Crocombe, head of strategy at …
Back to PR and the future
A week or so back, I was at the PRCA conference The Future of PR, as part of a panel discussing how agencies are changing. Danny …
B2B social media marketing and the niche of one
Peter Thompson is working in a really interesting book about B2B social media marketing. He’s posted the outline on his blog. In what he describes …
Reckitt’s strategic approach to Facebook marketing
Reckitt Benckheiser is taking social media seriously enough to start joint business planning with Facebook, according to AdAge: Reckitt Benckiser, like other packaged-goods players, has …
Six brilliant things social businesses and brands do
Image: an excerpt from Strories, Numbers & Conversations. So, this week my company, Brilliant Noise, published its first paper: Stories, Numbers & Conversations: Nokia’s principles …
Brand content as culture
The North Face Ultra Trail Mont Blanc race is taking place today. The runners will cover over a 100km on some unseasonably wintry mountains in …
Brands should think like talent, not publishers
“Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea that attention is something …
“Gravity-defying” TV advertising in danger of a crash
Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was …
Media needs its architects
At the Edinburgh International TV Festival last month, Google executive chairman, Eric Schmidt, told delegates to “ignore Lord Sugar” and bring more engineers, more science, into …