Connecting some dots around social, earned and satisfaction
Tweet Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will ...
Tag: marketing
Crocombe’s postcards from WPP Stream
Tweet Marketing services giant WPP holds its own tech events looking at what’s coming next in digital – WPP Stream. Ian Crocombe, head of strategy at Po...
Back to PR and the future
Tweet A week or so back, I was at the PRCA conference The Future of PR, as part of a panel discussing how agencies are changing. Danny Whatmough had invited me ...
B2B social media marketing and the niche of one
Tweet Peter Thompson is working in a really interesting book about B2B social media marketing. He’s posted the outline on his blog. In what he describes a...
Reckitt’s strategic approach to Facebook marketing
Tweet Reckitt Benckheiser is taking social media seriously enough to start joint business planning with Facebook, according to AdAge: Reckitt Benckiser, like ot...
Six brilliant things social businesses and brands do
Tweet Image: an excerpt from Strories, Numbers & Conversations. So, this week my company, Brilliant Noise, published its first paper: Stories, Numbers &...
Brand content as culture
Tweet The North Face Ultra Trail Mont Blanc race is taking place today. The runners will cover over a 100km on some unseasonably wintry mountains in the next fe...
Brands should think like talent, not publishers
Tweet “Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea...
“Gravity-defying” TV advertising in danger of a crash
Tweet Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decli...
Media needs its architects
Tweet At the Edinburgh International TV Festival last month, Google executive chairman, Eric Schmidt, told delegates to “ignore Lord Sugar” and brin...