Tag: Social media

On revolutions: two blog posts that stopped me in my tracks

Two blog posts – one notes for a Newsnight feature that never got made, the other an academic paper – made a deep impression on me when I read them last week, and have stayed with me since. I’ve recommended them on Twitter and to anyone whose will listen. For me they together mark a…… Continue reading On revolutions: two blog posts that stopped me in my tracks

Optimising for attention: what media and marketing need to focus on in 2011

Here’s a prediction for you (why not, it is New Year’s day). In 2011, media and marketing will move beyond optimising for platforms and start optimising for attention. Following a thread of thinking prompted by Sam Michel’s comment earlier on today, I came back to the thing about our repeated mistake of focusing on platforms…… Continue reading Optimising for attention: what media and marketing need to focus on in 2011

Customers in networks: slides and notes from ChangePlayBusinesss

ChangePlayBusiness was an unusual event, to say the least, living up to its promise to be an unconference. About 40 innovators and entrepreneurs gathered at the ICA to play a game about creating businesses, the playing of which included connecting with one another (there were a lot of interesting people) and meeting subject matter experts…… Continue reading Customers in networks: slides and notes from ChangePlayBusinesss

Content & Social – what we learned at iCrossing: slides and notes from the International Content Summit

I had a great time yesterday presenting at the first International Content Summit 2010, although I wish I could have spoken for longer as I had more to say than the fifteen minutes that were available. The brief was to talk about how to use social media with content. I prepared by speaking with some…… Continue reading Content & Social – what we learned at iCrossing: slides and notes from the International Content Summit

Why is CSR silent in social media?

“I think Richard Dawkins was sent to test us. Like fossils. And facts.” It’s not just religious fervour that facts can get in the way of – a good dose of facts and rational discussion is the best cure for disinformation and malicious rumours too. So why aren’t more CSR programmes using social media to…… Continue reading Why is CSR silent in social media?

My presentation and a podcast from Community & Marketing 2.0

The recent Community & Marketing 2.0 event in Hamburg presented an opportunity to remix my book and my iCrossing work once again. I’d not visited Hamburg before and this trip was all too brief, but I’m definitely heading back soon, hopefully for a break rather than work. Before setting off I had a Skype conversation…… Continue reading My presentation and a podcast from Community & Marketing 2.0

Polluting the streams, pruning the networks…

* * UPDATED: corrected from draft which was published. Facts/links/opinions unaltered. * * Alan Patrick’s pure class in my book. His blog is prickly, argumentative and pushy in the very best kinds of ways. I reckon it’s blogs like Broadstuff and DotBen that help me keep questioning things. Without them the idealistic eejit in me…… Continue reading Polluting the streams, pruning the networks…

Online media: Finding balance between stock & flow

I’m grateful to Lloyd Shepherd for the point to a post by Robin Sloan called Stock & Flow. Recalling studying for his degree in economics, Robin recalls: There are two kinds of quantities in the world. Stock is a sta­tic value: money in the bank, or trees in the for est. Flow is a rate…… Continue reading Online media: Finding balance between stock & flow

Ushahidi: realtime social media lessons from crises (and a model for slow news?)

Yesterday, at the Legatum Institiute’s Next Generation Philanthropy Forum I got to meet Juliana Rotich, programme director at one of the most interesting open source projects in the world, Ushahidi. If you don’t know it, Ushahidi is an open source platform for communicating in a crisis. At simplest, it is a way of aggregating text…… Continue reading Ushahidi: realtime social media lessons from crises (and a model for slow news?)