The flawed optimism of digital advertising models

“Do you do any work on how annoying you are?” – Peter Day to an ad re-targeter… In Business, the podcast by the BBC’s Peter Day, is something I have enjoyed for years. Every now and again he does a programme which is so exactly pertinent to things I’m working on that I listen to…… Continue reading The flawed optimism of digital advertising models

Business in Networks: Internet World Kongress, Munich – notes and links

These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on the website and there may also be an archive with slides. Business in networks by Antony Mayfield at Internet World Kongress Munich View more presentations from…… Continue reading Business in Networks: Internet World Kongress, Munich – notes and links

Business in Networks: Internet World Kongress, Munich – notes and links

These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on the website and there may also be an archive with slides. Business in networks by Antony Mayfield at Internet World Kongress Munich View more presentations from…… Continue reading Business in Networks: Internet World Kongress, Munich – notes and links

Business in Networks: Internet World Kongress, Munich – notes and links

These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on the website and there may also be an archive with slides. Business in networks by Antony Mayfield at Internet World Kongress Munich View more presentations from…… Continue reading Business in Networks: Internet World Kongress, Munich – notes and links

Optimising for attention: what media and marketing need to focus on in 2011

Here’s a prediction for you (why not, it is New Year’s day). In 2011, media and marketing will move beyond optimising for platforms and start optimising for attention. Following a thread of thinking prompted by Sam Michel’s comment earlier on today, I came back to the thing about our repeated mistake of focusing on platforms…… Continue reading Optimising for attention: what media and marketing need to focus on in 2011

Customers in networks: slides and notes from ChangePlayBusinesss

ChangePlayBusiness was an unusual event, to say the least, living up to its promise to be an unconference. About 40 innovators and entrepreneurs gathered at the ICA to play a game about creating businesses, the playing of which included connecting with one another (there were a lot of interesting people) and meeting subject matter experts…… Continue reading Customers in networks: slides and notes from ChangePlayBusinesss

Blogs become mainstream media

In the hype-sphere the chatter is all about Foursquare and Facebook: blogging doesn’t get much of a mention. While I still prize blogging as a form of personal media and a networked productivity and knowledge tool, its clear to see that blogs as a media format are mature and in the mainstream. Two posts I…… Continue reading Blogs become mainstream media

Media in the age of networks: the decay/evolution of advertising models

The Association of Publishing Agencies first International Content Summit was a great event to attend, as a speaker and a delegate. As well as the many inspiring and useful speakers, it was the ambition and optimism of the industry there that was striking. This is the contract publishing industry, the kinds of publishers that create…… Continue reading Media in the age of networks: the decay/evolution of advertising models

Why is CSR silent in social media?

“I think Richard Dawkins was sent to test us. Like fossils. And facts.” It’s not just religious fervour that facts can get in the way of – a good dose of facts and rational discussion is the best cure for disinformation and malicious rumours too. So why aren’t more CSR programmes using social media to…… Continue reading Why is CSR silent in social media?

My presentation and a podcast from Community & Marketing 2.0

The recent Community & Marketing 2.0 event in Hamburg presented an opportunity to remix my book and my iCrossing work once again. I’d not visited Hamburg before and this trip was all too brief, but I’m definitely heading back soon, hopefully for a break rather than work. Before setting off I had a Skype conversation…… Continue reading My presentation and a podcast from Community & Marketing 2.0