The flawed optimism of digital advertising models
“Do you do any work on how annoying you are?” – Peter Day to an ad re-targeter… In Business, the podcast by the BBC’s Peter Day, i...
Tag: marketing
Business in Networks: Internet World Kongress, Munich – notes and links
These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on...
Business in Networks: Internet World Kongress, Munich – notes and links
These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on...
Business in Networks: Internet World Kongress, Munich – notes and links
These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on...
Optimising for attention: what media and marketing need to focus on in 2011
Here’s a prediction for you (why not, it is New Year’s day). In 2011, media and marketing will move beyond optimising for platforms and start optimi...
Customers in networks: slides and notes from ChangePlayBusinesss
ChangePlayBusiness was an unusual event, to say the least, living up to its promise to be an unconference. About 40 innovators and entrepreneurs gathered at the...
Blogs become mainstream media
In the hype-sphere the chatter is all about Foursquare and Facebook: blogging doesn’t get much of a mention. While I still prize blogging as a form of per...
Media in the age of networks: the decay/evolution of advertising models
The Association of Publishing Agencies first International Content Summit was a great event to attend, as a speaker and a delegate. As well as the many inspirin...
Why is CSR silent in social media?
“I think Richard Dawkins was sent to test us. Like fossils. And facts.” It’s not just religious fervour that facts can get in the way of ̵...
My presentation and a podcast from Community & Marketing 2.0
The recent Community & Marketing 2.0 event in Hamburg presented an opportunity to remix my book and my iCrossing work once again. I’d not visited Hamb...
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