How advertising distorts brand marketing

“Only when television managed to emancipate itself from the economic construct of advertising was there a real emancipation of story.” So said David Simon, creator of the greatest piece of art that has ever aired on television, The Wire – speaking at the Edinburgh TV festival last month (about in an interview with Charlie Brooker.…… Continue reading How advertising distorts brand marketing

Thick value and re-engineering the marketing value-chain for networks

Thick value is a concept Umair has ben talking about for a while. The idea is that businesses look to create value rather than extract as much as they can get.Thick value’s a useful neologism that you can use instead of saying things like “that business model is flogging a dead horse”. Or shorthand for…… Continue reading Thick value and re-engineering the marketing value-chain for networks

Curation-led marketing?

Quite pleased with a post about curating branded content I just put up on the iCrossing Connect blog, mainly because it draws together some thinking from a while back with a couple of practical examples of how people use search and social to curate content. Curation’s more than optimisation, more than simply making the most…… Continue reading Curation-led marketing?

No top Facebook apps from brands either…

Just as you won’t see a “viral video” from a brand in the blockbuster list for this genre, you won’t find any apps from brands in the top Facebook apps list. As Dirk at News from the Herd notes, it’s about certain kinds of useful when it comes to hitting the sweetspot with Facebook users:…… Continue reading No top Facebook apps from brands either…

Q: What have the most popular “virals” of all time got in common?

A: None of them was an advert (if you don’t count movie trailers). I’ve taken to bookmarking excellent viral videos when I see them. Reason being, whenever I’m asked which viral videos are my favourite (journalists, conference panel moderators and analysts seem to ask this most often) I can never seem to recall one. Maybe…… Continue reading Q: What have the most popular “virals” of all time got in common?

Twitter… witter… itter… tter… er.

Image: Beware the Echo… (Credit: Zorilla) Tom’s an echo-chamber refusenik, which is one of several good reasons I make a point of reading everything he posts on his blog Usable Interfaces. He’s a guard against lazy thinking, re-Tweeted half-thoughts and emergent untested aphorisms. Take his latest broadside – “Just because you can” – against Twitter…… Continue reading Twitter… witter… itter… tter… er.

Bild’s Vado publishing eco-system and the promise of user generated advertising

This was an amazing week, that passed at a few hundred miles an hour, so sorry for the silence. First thing that has grabbed me this morning as I peruse my feeds is this story from Jeff Jarvis about how the German magazine Bild, took the concept of the Flip’s small, simple video camera, made…… Continue reading Bild’s Vado publishing eco-system and the promise of user generated advertising

This sort of thing will give direct mail a good name…

…if they’re not careful. When James Gardner got a copy of a book by someone with the same name it intrigued and then delighted him. Then he realised it was just a clever bit of direct marketing from Adobe. The amount of time I spent examining this book – which has a table of contents…… Continue reading This sort of thing will give direct mail a good name…

Faris on the “natural selection of interesting”

After Mr Obama got sworn in some things threw me off kilter – sorry for the indecent silence… Warming up with some things catching my eye, I’ll be building to an outpouring of pent up thoughts about social, strategy and the business of everything. Hail Faris Yakob for weaving together two of my best-loved skeins…… Continue reading Faris on the “natural selection of interesting”