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3 responses to “The state of social commerce: notes for Social Media Influence 2012”

1. 

   Rebecca Caroe

   June 11, 2012 at 7:31 pm

   Thanks Antony. Here in New Zealand one shoe retailer is still having good results from a loyalty scheme which spreads using WOM rather than social tools. Is that “social commerce”? http://m.overlandfootwear.co.nz/

   I would add that traditional retail skills of merchandising still underpin goon social commerce. I am working on Rowperfect.co.uk and Globalculture.com both retailers and it’s clear that social at the point of sale is still a step too far for both.

2. 

   socialshout

   June 13, 2012 at 4:44 am

   Hi Rebecca. Interested to know how Overland Footwear are generating WOM? Pretty hard to measure offline WOM. When it comes to online WOW, surely that has to happen on the social networks, no? As for your point about traditional skills – 100% agree. Social Commerce is really just another channel. The basic rules of retailing & merchandising still apply.

3. 

   amayfield

   June 13, 2012 at 11:22 am

    Thanks, Rebecca – that’s really useful to note.