Social commerce only works when it goes native

Fred Wilson shares a powerful insight about social media and e-commerce – or social commerce, as its often known: When users start in a social system that is divorced from the e-commerce platform, I believe the conversion rates are significantly lower, often by an order of magnitude or more. This, to me, suggests that the…… Continue reading Social commerce only works when it goes native

The state of social commerce: notes for Social Media Influence 2012

Image: Hiut Denim jeans tell a tale with their on “history tags”… Tomorrow I’ll be on a panel at the ever-brilliant Social Media Influence about social commerce. Often at conferences I will publish notes and slides as I go on stage or slightly afterwards, but this time I thought I would post my notes and…… Continue reading The state of social commerce: notes for Social Media Influence 2012