$100 campaigns

I love this  “ship early, ship often” approach social content from Lars Silberbauer, head of social media and search at Lego, shared at Social Media Week London:  Describing how Lego created its social marketing campaigns, he said: “We start out by creating $100 campaigns. We of course do TV ads and have a lot of…… Continue reading $100 campaigns

Social commerce only works when it goes native

Fred Wilson shares a powerful insight about social media and e-commerce – or social commerce, as its often known: When users start in a social system that is divorced from the e-commerce platform, I believe the conversion rates are significantly lower, often by an order of magnitude or more. This, to me, suggests that the…… Continue reading Social commerce only works when it goes native

The social screen

Image: just an act of florid self-expression… Musing on Instagram, Adrian Chan has a great insight about the nature of “the social screen”: The image, as an act of expression, inherits from the medium. The social screen has three modes: mirror, surface, and window. In its mirror mode, we see our image. In its surface…… Continue reading The social screen

The state of social commerce: notes for Social Media Influence 2012

Image: Hiut Denim jeans tell a tale with their on “history tags”… Tomorrow I’ll be on a panel at the ever-brilliant Social Media Influence about social commerce. Often at conferences I will publish notes and slides as I go on stage or slightly afterwards, but this time I thought I would post my notes and…… Continue reading The state of social commerce: notes for Social Media Influence 2012