Can’t wait to get to the office

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Image: M’learned colleague, Dr Ryan is responsible for his energy

Partly because I’ve finally got around to reading Tony Hsieh of Zappos’ Delivering Happiness*, I’ve been thinking a lot about culture at the moment.

The other big reason for thinking about culture is, of course, that the start-up I’m a co-founder of, Brilliant Noise, is growing and soon its culture will begin to evolve, or emerge, if you will.

You can’t design a culture – that would be weird. You have to cultivate it, I realise. Like lots of activities where emergence is important, you end up drawing on analogies about gardening.

We’re clear about the values that are important to us, we’re clear about the shape and texture of the culture that will emerge. The effort goes into making sure the conditions are right, the seeds are planted, the… well, you get the horticultural gist of it.  (more…)

The state of social commerce: notes for Social Media Influence 2012

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Image: Hiut Denim jeans tell a tale with their on “history tags”…

Tomorrow I’ll be on a panel at the ever-brilliant Social Media Influence about social commerce. Often at conferences I will publish notes and slides as I go on stage or slightly afterwards, but this time I thought I would post my notes and thoughts up early. Any thoughts, additions and criticisms would be very welcome…

Does the term stand up?

First up, what is it? Our working definition of social commerce at Brilliant Noise is:

Social commerce is the use of social media in business, specifically relating to customer acquisition and new commercial models made possible by social media. In terms of customer acquisition, the opportunity is seen as either:

  • Direct: Customers making purchases in social media spaces, repsonding to promotions or using tools to guide purchase decisions.
  • Advocacy: Customers recommending a service to their friends / social networks.

    (more…)