Q: What’s the number one thing people want their browser to do?
2 responses to “Q: What’s the number one thing people want their browser to do?”
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If you are saying what I think you are (but it’s early, maybe I’m holding the wrong end of the stick) – are Google taking a bit of risk here? They do kind of rely on selling ad space, PPC etc. Isn’t it a bit like ITV enabling its viewers to block ads? Good for us – but commercial suicide for them?
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Ads are annoying and intrusive especially when they bear no realtion to the user’s needs or interests. Google’s ad placements at least bear some relation to the search term used and so can be considerwed vaguely relevant.
Advertising needs to understand relevance to the user as well as perhaps getting its head around gaining permission before bombardment.
No secret that TV ad revenues have been going south for so long now – slamming in adverts without any attention paid to the viewer is outdated.A great feature on modern set-top boxes is ad blocking.
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