Brand marketing: From media to capability
The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire didn’t...
Tag: advertising
Brands on the edge of a cultural breakdown
Let’s connect a few dots around the idea of brands. After the Forrester Marketing Leadership Forum in London, I finally caught up with this James Surowiec...
Connecting some dots around social, earned and satisfaction
Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach ...
R/GA’s disruptive trends
Most predictions and trends articles are glib headline-grabbers that cue clueless nodding, but no real grasp of what they mean (variations of “digital is over” ...
Samsung’s massive ad spend
This year Samsung spent a lot on advertising. US$14 billion. To give you some perspective, Coca-Cola spent about US$2.5 billion in 2012, across all of its brand...
New ad models for indie content?
After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individ...
Forrester on paid content
A new Forrester report says that people paying for ad-free content is undermining the efficacy of advertising still further. I’ve blogged about it on the...
“Gravity-defying” TV advertising in danger of a crash
Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was...
The flawed optimism of digital advertising models
“Do you do any work on how annoying you are?” – Peter Day to an ad re-targeter… In Business, the podcast by the BBC’s Peter Day, i...
Media in the age of networks: the decay/evolution of advertising models
The Association of Publishing Agencies first International Content Summit was a great event to attend, as a speaker and a delegate. As well as the many inspirin...
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