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Tag: advertising

advertising/Brilliant Noise/markeitng/Public notebook

Brand marketing: From media to capability 

Posted on October 17, 2017 by Antony Mayfield

The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire didn’t...

Public notebook

Brands on the edge of a cultural breakdown

Posted on May 14, 2014 by Antony Mayfield / 0 Comment

Let’s connect a few dots around the idea of brands. After the Forrester Marketing Leadership Forum in London, I finally caught up with this James Surowiec...

Brilliant Noise/Public notebook

Connecting some dots around social, earned and satisfaction

Posted on March 29, 2014 by Antony Mayfield / 0 Comment

Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach ...

Public notebook

R/GA’s disruptive trends

Posted on March 9, 2014 by Antony Mayfield / 0 Comment

Most predictions and trends articles are glib headline-grabbers that cue clueless nodding, but no real grasp of what they mean (variations of “digital is over” ...

Public notebook

Samsung’s massive ad spend

Posted on November 28, 2013 by Antony Mayfield / 1 Comment

This year Samsung spent a lot on advertising. US$14 billion. To give you some perspective, Coca-Cola spent about US$2.5 billion in 2012, across all of its brand...

Public notebook

New ad models for indie content?

Posted on November 2, 2012 by Antony Mayfield / 2 Comments

After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individ...

Brilliant Noise

Forrester on paid content

Posted on November 1, 2012 by Antony Mayfield / 0 Comment

A new Forrester report says that people paying for ad-free content is undermining the efficacy of advertising still further.  I’ve blogged about it on the...

Public notebook

“Gravity-defying” TV advertising in danger of a crash

Posted on June 5, 2012 by Antony Mayfield / 3 Comments

Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was...

Public notebook

The flawed optimism of digital advertising models

Posted on June 5, 2011 by Antony Mayfield / 3 Comments

“Do you do any work on how annoying you are?” – Peter Day to an ad re-targeter… In Business, the podcast by the BBC’s Peter Day, i...

Public notebook

Media in the age of networks: the decay/evolution of advertising models

Posted on November 27, 2010 by Antony Mayfield / 0 Comment

The Association of Publishing Agencies first International Content Summit was a great event to attend, as a speaker and a delegate. As well as the many inspirin...

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