Brand marketing: From media to capability
The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire …
advertising
Brands on the edge of a cultural breakdown
Let’s connect a few dots around the idea of brands. After the Forrester Marketing Leadership Forum in London, I finally caught up with this James …
Connecting some dots around social, earned and satisfaction
Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach it to …
R/GA’s disruptive trends
Most predictions and trends articles are glib headline-grabbers that cue clueless nodding, but no real grasp of what they mean (variations of “digital is over” or …
Samsung’s massive ad spend
This year Samsung spent a lot on advertising. US$14 billion. To give you some perspective, Coca-Cola spent about US$2.5 billion in 2012, across all of …
New ad models for indie content?
After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individual …
Forrester on paid content
A new Forrester report says that people paying for ad-free content is undermining the efficacy of advertising still further. I’ve blogged about it on the …
“Gravity-defying” TV advertising in danger of a crash
Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was …
The flawed optimism of digital advertising models
“Do you do any work on how annoying you are?” – Peter Day to an ad re-targeter… In Business, the podcast by the BBC’s Peter …
Media in the age of networks: the decay/evolution of advertising models
The Association of Publishing Agencies first International Content Summit was a great event to attend, as a speaker and a delegate. As well as the …