A: Block ads. Sometimes it’s worth reminding ourselves of the simple truths about online media and marketing. Like the fact that, given the choice, a lot of people don’t want banner ads, pop-ups and other sundry promotional interruptions getting in the way of whatever they are dong. I was reminded of this when Google kindly turned on…… Continue reading Q: What’s the number one thing people want their browser to do?
I love the fact that the first screen shot for the Mac version of Chrome, Google’s browser, is an error message. And the launch date? No word, just an ambition to “have a multi-process browser limping by the end of the quarter.” Where others would promise launch dates and then wince as they slip, where…… Continue reading Error message marketing