A: Block ads.
Sometimes it’s worth reminding ourselves of the simple truths about online media and marketing.
Like the fact that, given the choice, a lot of people don’t want banner ads, pop-ups and other sundry promotional interruptions getting in the way of whatever they are dong.
I was reminded of this when Google kindly turned on the ability to add extensions for the Chrome browser on Macs today.
Number one on the list of things I could download to improve my browser was Ad-Block…
And down there at the bottom you can see another version. Half a million unique users that don’t see a thing…
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