Blogging, I love you

Someone (I think Russel) was saying you should blog every dog-eared page. It’s a lovely idea, and I wish I had time to do that (read that as: “I intend to find the time to do that). And every starred item in Google Reader, and everything I bookmark on Delicious…

My favourite blogger at the moment, for style and approach at least, is Andrew Sullivan, because he blogs a stream of thinking, so many things that come across his desk, field of vision, screen, conversations…. It helps that he is a professional journalist who has put blogging at the core of what he does. I still keep trying to find ways to brign it closer to the core of what I do.

I didn’t mean this post to be a plug for it, but I may as well mention that this week myself and two brilliant colleagues of mine – Matt Neale and Tamsin Hemingray – put out a new iCrossing e-book that is designed to help people with Starting Blogging [download a free copy of How to Start Blogging here].

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It gave me a chance to write again about why I love this format. Now that the “why aren’t we doing X” corporate marketing spotlight has moved from blogging to Facebook and Twitter, I feel more comfortable with urging people to blog. It sounds less faddish that it once did now. And it really is the most incredible medium.

And as with all the best social computing platforms, the reasons to do it, the reasons I list begin with what it does for you. A space to think.