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2 responses to “Twitter… witter… itter… tter… er.”

1. 

   Rob Gallo

   March 29, 2009 at 10:48 am

   Re the presence or absence of agencies on Twitter – in terms of PR agencies, I wonder whether clients truly want their agency to enjoy a high profile (through Twitter or any medium). In the current exuberant bout of reporting of Twitter in Marketing and PR trade publications I detect we are missing the client perspective in relation to analysis of agency use of social media.

2. 

   Antony Mayfield

   March 29, 2009 at 2:13 pm

   Absolutely – or even the clients’ perspectives as there are many different ones. While Twitter is enjoyable, useful and, in the right contexts, powerful, a fixation on arbitrary measures will give little insight into the depth of knowledge or capabilities of anyone.

   I also object to the ideas that anyone or organisation *has* to be on Twitter or use it in a certain way – it’s far, far too early for anyone to have a definitive approach to this sub-set of social media.