Most predictions and trends articles are glib headline-grabbers that cue clueless nodding, but no real grasp of what they mean (variations of “digital is over” or “Snapchat is the new Facebook”) or shallow and obvious (“wearables will be big” or “mobile is getting bigger”) – but Bob Greenberg of R/GA gets down to disruptive trends and what…… Continue reading R/GA’s disruptive trends
Tag: agencies
Back to PR and the future
A week or so back, I was at the PRCA conference The Future of PR, as part of a panel discussing how agencies are changing. Danny Whatmough had invited me to take part in a panel discussion following the presentation of a survey of PR agencies and clients. Technically, I left the PR industry in 2006…… Continue reading Back to PR and the future
Twitter… witter… itter… tter… er.
Image: Beware the Echo… (Credit: Zorilla) Tom’s an echo-chamber refusenik, which is one of several good reasons I make a point of reading everything he posts on his blog Usable Interfaces. He’s a guard against lazy thinking, re-Tweeted half-thoughts and emergent untested aphorisms. Take his latest broadside – “Just because you can” – against Twitter…… Continue reading Twitter… witter… itter… tter… er.
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