Reckitt’s strategic approach to Facebook marketing

Reckitt Benckheiser is taking social media seriously enough to start joint business planning with Facebook, according to AdAge: Reckitt Benckiser, like other packaged-goods players, has long done business planning with major retailers such as Walmart and Target, where it maps out long-term promotional products and marketing programs. Now, RB is applying the concept to Facebook.…… Continue reading Reckitt’s strategic approach to Facebook marketing

Six brilliant things social businesses and brands do

Image: an excerpt from Strories, Numbers & Conversations.  So, this week my company, Brilliant Noise, published its first paper: Stories, Numbers & Conversations: Nokia’s principles for social media. It may sound strange to say about a strategy paper, but it was a labour of love, and Endless Studios did a great job on making it…… Continue reading Six brilliant things social businesses and brands do

Brands should think like talent, not publishers

“Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea that attention is something you just pay for. But is it the right metaphor, or can it be limiting, at the very moment that we need to be thinking in a more open way?…… Continue reading Brands should think like talent, not publishers

Making social business a reality – Notes and slides from my SoCon 2011 talk

Making Social Business a Reality View more presentations from Antony Mayfield These are the notes and slides from my talk at SoCon 2011 conference today, 20th October 2011. Social business? What do we mean by social business? It’s hard to get a hold of the term. The term itself may not survive. Quite quickly in…… Continue reading Making social business a reality – Notes and slides from my SoCon 2011 talk

Cisco still all about the networks

Cisco is a company that I find very interesting indeed, as it has completely understood the importance of online networks not at just a technical level (its machines are what makes up much of what the internet is built on) but at a strategic business level. That means much more than effusive but impractical “this…… Continue reading Cisco still all about the networks

Causes and contexts: Arab Twitter revolutions and the origins of the First World War

Image: A troop train in the First World War (cc) drakegoodman @avschlieffen: Is anyone srsly suggesting trains caused the biggest war of all time? WTF!?! Get over it, you trainspotters. Rail isn’t everything. @billthekaiser: LOL It wasn’t me it was the 11.24 to Gdansk that made me do it. ;) Train timetables caused the biggest…… Continue reading Causes and contexts: Arab Twitter revolutions and the origins of the First World War

Content & Social – what we learned at iCrossing: slides and notes from the International Content Summit

I had a great time yesterday presenting at the first International Content Summit 2010, although I wish I could have spoken for longer as I had more to say than the fifteen minutes that were available. The brief was to talk about how to use social media with content. I prepared by speaking with some…… Continue reading Content & Social – what we learned at iCrossing: slides and notes from the International Content Summit