This sort of thing will give direct mail a good name…

…if they’re not careful.

adobe-book

When James Gardner got a copy of a book by someone with the same name it intrigued and then delighted him. Then he realised it was just a clever bit of direct marketing from Adobe.

The amount of time I spent examining this book – which has a table of contents outlining every significant feature of their solution – was orders of magnitude higher than I would have done on a simple brochure. In fact, the brochure would have been put in the bin immediately.

This book, however, will stay on my desk, probably indefinitely.

Nice work.