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This sort of thing will give direct mail a good name…

…if they’re not careful.

adobe-book

When James Gardner got a copy of a book by someone with the same name it intrigued and then delighted him. Then he realised it was just a clever bit of direct marketing from Adobe.

The amount of time I spent examining this book – which has a table of contents outlining every significant feature of their solution – was orders of magnitude higher than I would have done on a simple brochure. In fact, the brochure would have been put in the bin immediately.

This book, however, will stay on my desk, probably indefinitely.

Nice work.

By Antony Mayfield

I'm Antony Mayfield - to find out more about me take a look at my LinkedIn profile (see the button on the home page). You can contact me by email at antony [dot] mayfield [at] gmail [dot] com.

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