Q: What’s the number one thing people want their browser to do?

A: Block ads. Sometimes it’s worth reminding ourselves of the simple truths about online media and marketing. Like the fact that, given the choice, a lot of people don’t want banner ads, pop-ups and other sundry promotional interruptions getting in the way of whatever they are dong. I was reminded of this when Google kindly turned on…… Continue reading Q: What’s the number one thing people want their browser to do?

How advertising distorts brand marketing

“Only when television managed to emancipate itself from the economic construct of advertising was there a real emancipation of story.” So said David Simon, creator of the greatest piece of art that has ever aired on television, The Wire – speaking at the Edinburgh TV festival last month (about in an interview with Charlie Brooker.…… Continue reading How advertising distorts brand marketing

No top Facebook apps from brands either…

Just as you won’t see a “viral video” from a brand in the blockbuster list for this genre, you won’t find any apps from brands in the top Facebook apps list. As Dirk at News from the Herd notes, it’s about certain kinds of useful when it comes to hitting the sweetspot with Facebook users:…… Continue reading No top Facebook apps from brands either…

Q: What have the most popular “virals” of all time got in common?

A: None of them was an advert (if you don’t count movie trailers). I’ve taken to bookmarking excellent viral videos when I see them. Reason being, whenever I’m asked which viral videos are my favourite (journalists, conference panel moderators and analysts seem to ask this most often) I can never seem to recall one. Maybe…… Continue reading Q: What have the most popular “virals” of all time got in common?

Bild’s Vado publishing eco-system and the promise of user generated advertising

This was an amazing week, that passed at a few hundred miles an hour, so sorry for the silence. First thing that has grabbed me this morning as I peruse my feeds is this story from Jeff Jarvis about how the German magazine Bild, took the concept of the Flip’s small, simple video camera, made…… Continue reading Bild’s Vado publishing eco-system and the promise of user generated advertising

Useful advertising: Atheist bus ads

You’ll doubtless have heard the story of the journalist and comedian, Ariane Sherine, who was irritated by a Christian ad campaign on buses declaring that non-believers  “will be condemned to everlasting separation from God and then you spend all eternity in torment in hell … Jesus spoke about this as a lake of fire prepared…… Continue reading Useful advertising: Atheist bus ads

B-b-b-b-b-word crisis: is advertising spam?

  I am sticking to my don’t-mention-the-b-word in January resolution, inspired by Mark Earls for the moment. B-b-b-b-b-but it’s very hard when Tom Hopkins et al start talking about the b-word crisis#mce_temp_url# and I want to blog about it.  It’s even harder when I contemplate recording an audio version of the B-Words in Networks e-book…… Continue reading B-b-b-b-b-word crisis: is advertising spam?