Opt in tracking – an all too rare experience

I use the Overcast app for podcasts on my iPhone and iPad. It’s really good – straightforward with some useful features like keeping synced between devices and being able to control the speed of playback.

Today it asked me if I wanted to “go anonymous”.

So simple. So much simpler and less queasy an experience to be able to opt out completely of having my data tracked than the post-Cambridge Analytica, pre-GDPR emails and terms and conditions alerts from apps and online services elsewhere. While they are all getting you to click more user agreements you might have a 20% better chance of understanding or even┬áseeing than the old ones, all in the hope of evading a fine or further market cap slips – this approach is so refreshing.

“In or out?,” It says. “We don’t really have to know your date of birth and closest friends and family in order to provide you with an acceptable podcast app.”