Opt in tracking – an all too rare experience

I use the Overcast app for podcasts on my iPhone and iPad. It’s really good – straightforward with some useful features like keeping synced between devices and being able to control the speed of playback. Today it asked me if I wanted to “go anonymous”. So simple. So much simpler and less queasy an experience…… Continue reading Opt in tracking – an all too rare experience

Data exhaust trails

Another useful insight from Big Data: A Revolution That Will Transform How We Live, Work and Think:   A term of art has emerged to describe the digital trail that people leave in their wake: “data exhaust”. it refers to data that is shed as a byproduct of people’s actions and movements in the world.…… Continue reading Data exhaust trails

Datafication

“Big data” as a term reminds me of “social media” a few years ago. It is in danger – through mis-use and over-use – of losing its currency before many people fully understand its significance. And it is very, very significant indeed. One of the books I’m reading – at a rapid pace which is…… Continue reading Datafication

Crowdsensing: mobile data and predictive algorithms

In Pakistan, mobile data has helped the authorities predict where an epidemic will break out: Researchers working for the Pakistani government developed an early epidemic detection system for their region that looked for telltale signs of a serious outbreak in data gathered by government employees searching for dengue larvae and confirmed cases reported from hospitals.…… Continue reading Crowdsensing: mobile data and predictive algorithms

Long term trends: The Ngrams Viewer

“A database of intentions” is how John Battelle described Google. It is a thrilling concept, at times unsettling, that you can see into the searching soul of the connected populace by seeing the words they use t find things.Google Trends is one of those miraculous tools of the web that has quickly become commonplace. With…… Continue reading Long term trends: The Ngrams Viewer

Smells like social media meaning

Falsche freunde. False friends. You hear a phrase that sounds like one you already know and misinterpret it… As I’ve said before this happens all the time with the word “networks”. We’re so used to hearing it, prefaced by social-, computer-, broadcast, etc. that we think we know what it means. Read the “five rules…… Continue reading Smells like social media meaning

Milieus of interest in Amazon recommendations

Networks are an abiding obsession for me. So I love this… This data visualisation video illustrates how Amazon applies the power of networks to selling more books (and everything else) – by tapping into the networks of purchases of books to offer more. The visualisation was created with a tool from Christopher Warnow, which is…… Continue reading Milieus of interest in Amazon recommendations

The flawed optimism of digital advertising models

“Do you do any work on how annoying you are?” – Peter Day to an ad re-targeter… In Business, the podcast by the BBC’s Peter Day, is something I have enjoyed for years. Every now and again he does a programme which is so exactly pertinent to things I’m working on that I listen to…… Continue reading The flawed optimism of digital advertising models