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4 responses to “The ROI of personal networks (especially LinkedIn)”

1. 

   Charlie Peverett

   January 15, 2011 at 5:37 pm

   Very useful Antony – I use LinkedIn in fits and starts, and hadn’t checked in on how my own activity appears for a while.

   Had forgotten that I’d tied in my Twitter stream, and it was looking a tad spammy. No longer! Good call.

2. 

   Paul Marden

   January 18, 2011 at 4:27 pm

   I think this formula works for physical networking as well. Networking, both physically and virtually is about relationship not the hard sell. At a presentation by @BradBurton this morning about face to face networking he talked about creating the conditions for buying, as opposed to selling. This is just as true online as it is off.

3. 

   Antony Mayfield

   January 18, 2011 at 4:42 pm

   @Charlie – glad you found it useful!

   @ Paul – Absolutely, the ability to work with and in networks is the same online as it is off-line, but we seem to find it difficult at first to port our offline skills into the digital spaces we now live in.

4. 

   Jason Ball

   November 21, 2011 at 3:01 am

   Very good summary and I second the comment that this works for in person networking also. I go further and say that if 90% of people on Social Media took this view of LinkedIn and other platforms – that it is almost exactly like face-to-face networking – their success with what they want to achieve through business networking (online or off) would increase exponentially.

   I realize some people have a B2C business which they just can’t get past the concept of ‘driving people to the website’, for SEO for broadcasting.

   For the rest of us, business owner, sales person or job seeker, treating online networking as close to physical networking as possible will result in more success.

   I think then the challenge that remains, is that so many people don’t feel comfortable with networking period, and wouldn’t know much more than the very stereotypical basics to begin…