Networks change everything they touch. New models for business will emerge as we begin to understand their potential.
Recently I’ve seen a potential model for loose networks of individuals to be applied to real-world challenges.
Let me tell you about it…
The SOMESSO conference in London on Friday was a deep draft of insights on how the age of networks is beginning to transform business.
I arrived after lunch, just in time to catch a double-blast of Lee Bryant and Umair Haque. Both had intensely engaging and compelling arguments to make – Lee about throwing off the 20th’s century organisation’s legacies and Umair about how the Obama campaign gives us a view on how 21st century organsations can succeed. More on those later, mostly likely – they were taking mee deeper into ideas I’ve been following them develop on their respective blogs.
Social Media Club’s been running in London for a while now, and new nodes are springing up in various locales. And now Lloyd a hundred or so Tuttlers are trying out a new approac to appying their distributed talents, experiences and knowledge to real-world problems.
The formula is simple: Crowds / Tribes / Teams. (Its so elegant and compelling that I recalled it immediately afterwards without referring to notes, and have had the phrase/structure bouncing round my head all weekend.)
Read Lloyd’s post at the Tuttle Club blog for more on this, but here’s the nub as it is applied to a consulting process:
We begin by meeting you as a Crowd of highly experienced, highly creative and highly competent people. As we engage with your business, we work with you to create a series of Tribes – groups formed around your specific business issues, made up of those most engaged by them, and with experience most relevant to them. Finally, each Tribe becomes a Team, committed to delivering clearly defined solutions to specific, carefully considered issues.
This model is no in play, apparently. I can’t wait to hear about their adventures…