Business model design trumps product design for value creation

At the Dots conference last month, Mark Earls gave some fresh takes on his favourite theme – humans-as-copying-machines. The best way to come up with something new, he showed, was to copy someone else, or something else. You come up with something new because, in the process of copying, you make errors. He went further,…… Continue reading Business model design trumps product design for value creation

Thick value and re-engineering the marketing value-chain for networks

Thick value is a concept Umair has ben talking about for a while. The idea is that businesses look to create value rather than extract as much as they can get.Thick value’s a useful neologism that you can use instead of saying things like “that business model is flogging a dead horse”. Or shorthand for…… Continue reading Thick value and re-engineering the marketing value-chain for networks

New models for network business: Crowds/Tribes/Teams…

Networks change everything they touch. New models for business will emerge as we begin to understand their potential. Recently I’ve seen a potential model for loose networks of individuals to be applied to real-world challenges. Let me tell you about it… The SOMESSO conference in London on Friday was a deep draft of insights on…… Continue reading New models for network business: Crowds/Tribes/Teams…

New models for network business: Crowds/Tribes/Teams…

Networks change everything they touch. New models for business will emerge as we begin to understand their potential. Recently I’ve seen a potential model for loose networks of individuals to be applied to real-world challenges. Let me tell you about it… The SOMESSO conference in London on Friday was a deep draft of insights on…… Continue reading New models for network business: Crowds/Tribes/Teams…

New models for network business: Crowds/Tribes/Teams…

Networks change everything they touch. New models for business will emerge as we begin to understand their potential. Recently I’ve seen a potential model for loose networks of individuals to be applied to real-world challenges. Let me tell you about it… The SOMESSO conference in London on Friday was a deep draft of insights on…… Continue reading New models for network business: Crowds/Tribes/Teams…