2 responses to “Can you spot the revolution happening next to you? How about now?”
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It’s interesting. The biggest lesson for organisations and brands is ignore the shiny thing and concentrate on the structural changes in behaviour.
Not quite clear though on the B2B revolution and how its outpaced the changes in individuals behaviour?
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Govt by internet is rumbling towards us with barely anyone paying it much attention it seems. It’s already started with things like online tax returns. But when DirectGov finally delivers on all that it’s supposed to (and it will, eventually, there’s too much money being pumped into it now for it not to) most of our interactions with the powers that be will happen online. One of the things I’ve noticed about online banking, is that now that more or less everything that happens with the administration of my bank account is driven personally by me, and controlled by me a) things actually happen as and when I want them to and b) when they don’t, it’s because I’ve mucked it up, no one else. Imagine if that was how it was with ones intereactions with the state. I think individuals will feel much more in control of things when DirectGov delivers and the relationship with those “in charge” will definitely change for the better.
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