3 responses to “I don’t work for Spannerworks any more”
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Congrats…nice name. Lumme a re-brand. How much navel gazing involved?
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Not too much – the brand’s our parent company’s…
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Can’t help thinking that ‘Spannerworks’ said far more about your company… (Funky, small, accessible, good at making stuff work).
What does iCrossing mean?
It’s a classic brand conundrum. How does the funky boutique business get integrated into the bigger more corporate one? You gain from association with the bigger more established brand (great for big multi-national deals etc) but risk losing that ‘small is beautiful, we won’t charge you a fortune vibe’ in the process…
Personally, I like the WPP formula… loads of companies with separate identities. Clients in the know realise the different companies are part of a network that can be leveraged if required, but first time clients feel very much as if they are dealing with an independent business.
Or else… why not go with:
SPANNERWORKS
‘An iCrossing company’
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