3 responses to “McClaque: paying for attention on blogs”
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If nothing else, this sounds like a very powerful case study to show companies that they can’t “control the message,” and that their brand ownership only goes so far. Suspicious, though.
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I agree with suspicious. I keep asking myself why would someone other than MacDonalds begin such a campaign? What do they stand to gain from it? And the language is so faux-non corporate…
I smell a big mac shaped rat…
Steve
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Don’t think for a minute that someone, somewhere in the thousands of McMarketing meetings around the world every year hasn’t at some point hasn’t floated the “McRat” concept…
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