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Tag: Media

google/Public notebook

Synthetic media: be as afraid as you ever were

Posted on February 20, 2019 by Antony Mayfield

Synthetic media is a term I’d not come across before hearing about Google’s paper on fighting disinformation that was published this week. It descri...

Public notebook

Having a vision when you can’t see where you’re going

Posted on October 25, 2015 by Antony Mayfield

Buzzfeed’s a company I follow as closely as I can – for a couple of reasons. It’s understood content and the Web better than any other media o...

Brilliant Noise/Public notebook

Connecting some dots around social, earned and satisfaction

Posted on March 29, 2014 by Antony Mayfield / 0 Comment

Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach ...

Public notebook

Google’s “Yay” vs. Twitter’s nuanced view

Posted on April 1, 2013 by Antony Mayfield / 0 Comment

A Broadstuff post about the Summly acquisition by Yahoo! looks at the story as a test for how well Google works as a search engine vs. Twitter.  Now, Google wor...

Public notebook

Metered media

Posted on November 1, 2012 by Antony Mayfield / 1 Comment

Kevin Anderson looks at the online paid media landscape and says one business model is emerging as a leader: Metered – This model allows casual readers to read ...

Public notebook

Media needs its architects

Posted on September 15, 2011 by Antony Mayfield / 3 Comments

At the Edinburgh International TV Festival last month, Google executive chairman, Eric Schmidt, told delegates to “ignore Lord Sugar” and bring more...

Public notebook

Optimising for attention: what media and marketing need to focus on in 2011

Posted on January 1, 2011 by Antony Mayfield / 0 Comment

Here’s a prediction for you (why not, it is New Year’s day). In 2011, media and marketing will move beyond optimising for platforms and start optimi...

Public notebook

Blogs become mainstream media

Posted on November 27, 2010 by Antony Mayfield / 0 Comment

In the hype-sphere the chatter is all about Foursquare and Facebook: blogging doesn’t get much of a mention. While I still prize blogging as a form of per...

Public notebook

May Day in Albion: will future historians declare the 2010 election for social media and the people?

Posted on April 26, 2010 by Antony Mayfield / 4 Comments

How will future historians look back at the UK election of 2010? We don’t know, of course, but the primary sources will be more than the letters between p...

Public notebook

iPad first impressions

Posted on April 10, 2010 by Antony Mayfield / 0 Comment

Like most of the world, it seemed, I was perfectly prepared to offer an opinion on the iPad without having ever seen one. Like most of the pre-launch “ana...

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