Tag: Media

Synthetic media: be as afraid as you ever were

Synthetic media is a term I’d not come across before hearing about Google’s paper on fighting disinformation that was published this week. It describes those eerily realistic images and video generated through artificial intelligence (AI) or machine learning (ML) techniques. You might have seen the video of the Jennifer Lawrence press conference where she has been gifted…… Continue reading Synthetic media: be as afraid as you ever were

Having a vision when you can’t see where you’re going

Buzzfeed’s a company I follow as closely as I can – for a couple of reasons. It’s understood content and the Web better than any other media organisation (“sharing is distribution ”) and also it is constantly having to reinvent itself as the Web evolves. On Friday, CEO Jonas Perretti publicly posted a letter to…… Continue reading Having a vision when you can’t see where you’re going

Connecting some dots around social, earned and satisfaction

Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach it to act like paid media. …This is connected with the idea we explored that editors should be in charge of paid digital media (or at least have control of their own budgets)…… Continue reading Connecting some dots around social, earned and satisfaction

Google’s “Yay” vs. Twitter’s nuanced view

A Broadstuff post about the Summly acquisition by Yahoo! looks at the story as a test for how well Google works as a search engine vs. Twitter.  Now, Google works better than anything out there if you know what it is you want to find, but Twitter, Broadstuff asserts, is where you go to understand…… Continue reading Google’s “Yay” vs. Twitter’s nuanced view

Media needs its architects

At the Edinburgh International TV Festival last month, Google executive chairman, Eric Schmidt, told delegates to “ignore Lord Sugar” and bring more engineers, more science, into the TV industry. This was essential, he argued, if they wanted to break the pattern of UK innovating things that would be scaled up into global businesses elsewhere. Over the…… Continue reading Media needs its architects

Optimising for attention: what media and marketing need to focus on in 2011

Here’s a prediction for you (why not, it is New Year’s day). In 2011, media and marketing will move beyond optimising for platforms and start optimising for attention. Following a thread of thinking prompted by Sam Michel’s comment earlier on today, I came back to the thing about our repeated mistake of focusing on platforms…… Continue reading Optimising for attention: what media and marketing need to focus on in 2011

Blogs become mainstream media

In the hype-sphere the chatter is all about Foursquare and Facebook: blogging doesn’t get much of a mention. While I still prize blogging as a form of personal media and a networked productivity and knowledge tool, its clear to see that blogs as a media format are mature and in the mainstream. Two posts I…… Continue reading Blogs become mainstream media

May Day in Albion: will future historians declare the 2010 election for social media and the people?

How will future historians look back at the UK election of 2010? We don’t know, of course, but the primary sources will be more than the letters between politicians, the newspaper reports and memoirs of the politicians. They will probably use the data-mining skills that will be commonplace then, possibly refined for the academic researcher…… Continue reading May Day in Albion: will future historians declare the 2010 election for social media and the people?

iPad first impressions

Like most of the world, it seemed, I was perfectly prepared to offer an opinion on the iPad without having ever seen one. Like most of the pre-launch “analysis” I’m not sure I added much of value to the discussion around it, other than to caution that we will have to wait and see what…… Continue reading iPad first impressions