Business in Networks: Internet World Kongress, Munich – notes and links

Posted on Published by Antony Mayfield

These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on the website and there may also be an archive with slides.

Business in networks by Antony Mayfield at Internet World Kongress Munich

View more presentations from Antony Mayfield

This talk is about how business is being disrupted by the web and the things we can do to adapt successfully, both at the organisational and personal level.

It combines some of the elements from two talks I gave earlier in the year: the web Super Skills I discussed at TEDx Brighton and the ideas about disruption, change management and Glasnost moments I talked about at CityCamp Brighton.

Here are the key points and relevant links:

Digital marketing at the edge of business transformation

  • We’re having some fun here, but just a bit. So obviously, I am talking to a room of digital marketers, so the idea of being at the leading edge is attractive, so is the idea that they have the stuff that is required to be the leaders of their wider organsiations.
  • The point is that they are closest in some ways to the web’s disruption of business. They have the tools and the need to adapt fastest, so the insights they gain may be what business as whole needs.

Business as usual to revolution as usual

  • The context is that we are living and will be living in a time of constant change, of permanent revolution.
  • Marc Andreesen explain this particularly well – as I’ve mentioned before. The web is pure software, we can keep reinventing it.

The Everywhere Web

  • Buzzwords are the hamster wheel of digital media and thinking clearly. We spend a lot of energy getting nowhere.
  • Two or three years ago, after a talks about Twitter people were asking what’s the next big thing after Twitter?
  • Better to udnerstand the big trends and call them what they are. I think about the social web, the data deluge and the everywhere web as the big meta trends.

Networks Thinking

  • We need to level up our thinking to deal with complexity. A friend of mine studying creativity at Goldsmiths introduced me to “threshold concepts”. they are ideas you really have to grasp before you can understand a whole lot of other things.
  • Networks are one of these, perhaps the most important for our age. We think we understand networks, but we really don’t a lot of the time.
  • When you are a German learning English you realise there are “false friends”, (“falsche Freunde“) words which sound or look the same in both languages but mean different things, e.g. “Gift” in German means “poison” rather than a present.
  • We don’t grasp how magnificently, terrifyingly complex networks are. We like to draw pictures of them and then think we’ve captured their meaning, when they are more like the weather – always changing, hyper-complex. Predictable if you are smart and have a huge amount of data and training, but only to a point and only some of the time. (There’s mileage in that weather forecasting analogy – I’d like to come up with it.

Platform-ism

  • One of the traps we fall into when we are thinking about networks is “platform-ism”.
  • We see Facebook as a proxy for the web, as a our new TV channel, we see Likes or Fans or Followers on Twitter as the gauge of our success without taking the time to understand our networks.

Accidental influencers

  • Another mistake we make is to think that influence is something fairly straightforward in networks.
  • To be sure there is a celebrity effect – when someone with a huge amount of followers on Twitter plugs a charity or website it gets a lot of traffic (sometimes). But influence is not as predictable or as straightforward as we think.
  • We fall prey to what psychologists call “narrative bias” – we think we see how things work, think it is obvious after the facts. Duncan Watts’s new book will deal with this subject in some detail.
  • Duncan Watts coined the lovely phrase “accidental influencers” to describe how unpredictable influence in networks can be…
  • Talking about networks with some mathematicians last week one remarked that place, location in a network might be the thing that best predicts influence, rather than popularity.

References / further reading

And as I mentioned, for more on Superskills see my notes from my TEDx presentation and for more on Glasnost moments and LOOP take a look at the notes from my City Camp presentation

Lastly, my book Me and My Web Shadow is available from your local Amazon (in Germany it is here) and other good retailers (well ones with large inventories) :)

If you saw the talk at Internet World Kongress or on the livestream and have any questions or feedback please do let me know.

ZZ1A4C91A9.jpg


Business in Networks: Internet World Kongress, Munich – notes and links

Posted on Published by Antony Mayfield

These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on the website and there may also be an archive with slides.

Business in networks by Antony Mayfield at Internet World Kongress Munich

View more presentations from Antony Mayfield

This talk is about how business is being disrupted by the web and the things we can do to adapt successfully, both at the organisational and personal level.

It combines some of the elements from two talks I gave earlier in the year: the web Super Skills I discussed at TEDx Brighton and the ideas about disruption, change management and Glasnost moments I talked about at CityCamp Brighton.

Here are the key points and relevant links:

Digital marketing at the edge of business transformation

  • We’re having some fun here, but just a bit. So obviously, I am talking to a room of digital marketers, so the idea of being at the leading edge is attractive, so is the idea that they have the stuff that is required to be the leaders of their wider organsiations.
  • The point is that they are closest in some ways to the web’s disruption of business. They have the tools and the need to adapt fastest, so the insights they gain may be what business as whole needs.

Business as usual to revolution as usual

  • The context is that we are living and will be living in a time of constant change, of permanent revolution.
  • Marc Andreesen explain this particularly well – as I’ve mentioned before. The web is pure software, we can keep reinventing it.

The Everywhere Web

  • Buzzwords are the hamster wheel of digital media and thinking clearly. We spend a lot of energy getting nowhere.
  • Two or three years ago, after a talks about Twitter people were asking what’s the next big thing after Twitter?
  • Better to udnerstand the big trends and call them what they are. I think about the social web, the data deluge and the everywhere web as the big meta trends.

Networks Thinking

  • We need to level up our thinking to deal with complexity. A friend of mine studying creativity at Goldsmiths introduced me to “threshold concepts”. they are ideas you really have to grasp before you can understand a whole lot of other things.
  • Networks are one of these, perhaps the most important for our age. We think we understand networks, but we really don’t a lot of the time.
  • When you are a German learning English you realise there are “false friends”, (“falsche Freunde“) words which sound or look the same in both languages but mean different things, e.g. “Gift” in German means “poison” rather than a present.
  • We don’t grasp how magnificently, terrifyingly complex networks are. We like to draw pictures of them and then think we’ve captured their meaning, when they are more like the weather – always changing, hyper-complex. Predictable if you are smart and have a huge amount of data and training, but only to a point and only some of the time. (There’s mileage in that weather forecasting analogy – I’d like to come up with it.

Platform-ism

  • One of the traps we fall into when we are thinking about networks is “platform-ism”.
  • We see Facebook as a proxy for the web, as a our new TV channel, we see Likes or Fans or Followers on Twitter as the gauge of our success without taking the time to understand our networks.

Accidental influencers

  • Another mistake we make is to think that influence is something fairly straightforward in networks.
  • To be sure there is a celebrity effect – when someone with a huge amount of followers on Twitter plugs a charity or website it gets a lot of traffic (sometimes). But influence is not as predictable or as straightforward as we think.
  • We fall prey to what psychologists call “narrative bias” – we think we see how things work, think it is obvious after the facts. Duncan Watts’s new book will deal with this subject in some detail.
  • Duncan Watts coined the lovely phrase “accidental influencers” to describe how unpredictable influence in networks can be…
  • Talking about networks with some mathematicians last week one remarked that place, location in a network might be the thing that best predicts influence, rather than popularity.

References / further reading

And as I mentioned, for more on Superskills see my notes from my TEDx presentation and for more on Glasnost moments and LOOP take a look at the notes from my City Camp presentation

Lastly, my book Me and My Web Shadow is available from your local Amazon (in Germany it is here) and other good retailers (well ones with large inventories) :)

If you saw the talk at Internet World Kongress or on the livestream and have any questions or feedback please do let me know.

ZZ1A4C91A9.jpg


Business in Networks: Internet World Kongress, Munich – notes and links

Posted on Published by Antony Mayfield

These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on the website and there may also be an archive with slides.

Business in networks by Antony Mayfield at Internet World Kongress Munich

View more presentations from Antony Mayfield

This talk is about how business is being disrupted by the web and the things we can do to adapt successfully, both at the organisational and personal level.

It combines some of the elements from two talks I gave earlier in the year: the web Super Skills I discussed at TEDx Brighton and the ideas about disruption, change management and Glasnost moments I talked about at CityCamp Brighton.

Here are the key points and relevant links:

Digital marketing at the edge of business transformation

  • We’re having some fun here, but just a bit. So obviously, I am talking to a room of digital marketers, so the idea of being at the leading edge is attractive, so is the idea that they have the stuff that is required to be the leaders of their wider organsiations.
  • The point is that they are closest in some ways to the web’s disruption of business. They have the tools and the need to adapt fastest, so the insights they gain may be what business as whole needs.

Business as usual to revolution as usual

  • The context is that we are living and will be living in a time of constant change, of permanent revolution.
  • Marc Andreesen explain this particularly well – as I’ve mentioned before. The web is pure software, we can keep reinventing it.

The Everywhere Web

  • Buzzwords are the hamster wheel of digital media and thinking clearly. We spend a lot of energy getting nowhere.
  • Two or three years ago, after a talks about Twitter people were asking what’s the next big thing after Twitter?
  • Better to udnerstand the big trends and call them what they are. I think about the social web, the data deluge and the everywhere web as the big meta trends.

Networks Thinking

  • We need to level up our thinking to deal with complexity. A friend of mine studying creativity at Goldsmiths introduced me to “threshold concepts”. they are ideas you really have to grasp before you can understand a whole lot of other things.
  • Networks are one of these, perhaps the most important for our age. We think we understand networks, but we really don’t a lot of the time.
  • When you are a German learning English you realise there are “false friends”, (“falsche Freunde“) words which sound or look the same in both languages but mean different things, e.g. “Gift” in German means “poison” rather than a present.
  • We don’t grasp how magnificently, terrifyingly complex networks are. We like to draw pictures of them and then think we’ve captured their meaning, when they are more like the weather – always changing, hyper-complex. Predictable if you are smart and have a huge amount of data and training, but only to a point and only some of the time. (There’s mileage in that weather forecasting analogy – I’d like to come up with it.

Platform-ism

  • One of the traps we fall into when we are thinking about networks is “platform-ism”.
  • We see Facebook as a proxy for the web, as a our new TV channel, we see Likes or Fans or Followers on Twitter as the gauge of our success without taking the time to understand our networks.

Accidental influencers

  • Another mistake we make is to think that influence is something fairly straightforward in networks.
  • To be sure there is a celebrity effect – when someone with a huge amount of followers on Twitter plugs a charity or website it gets a lot of traffic (sometimes). But influence is not as predictable or as straightforward as we think.
  • We fall prey to what psychologists call “narrative bias” – we think we see how things work, think it is obvious after the facts. Duncan Watts’s new book will deal with this subject in some detail.
  • Duncan Watts coined the lovely phrase “accidental influencers” to describe how unpredictable influence in networks can be…
  • Talking about networks with some mathematicians last week one remarked that place, location in a network might be the thing that best predicts influence, rather than popularity.

References / further reading

And as I mentioned, for more on Superskills see my notes from my TEDx presentation and for more on Glasnost moments and LOOP take a look at the notes from my City Camp presentation

Lastly, my book Me and My Web Shadow is available from your local Amazon (in Germany it is here) and other good retailers (well ones with large inventories) :)

If you saw the talk at Internet World Kongress or on the livestream and have any questions or feedback please do let me know.

ZZ1A4C91A9.jpg


Designing your workflow: the ultimate New Year’s resolution

Posted on Published by Antony Mayfield

Many of the ways we work could do with being rethought.

This post is about how I’m thinking about re-designing mine, and how we could all benefit from thinking more deeply about how we design our work, and from comparing notes with one another.

Re-designing workflow

We might think that this is self-evident, since things should always be improving upon systems, approaches and methods. The rise of the social web toolset – all those lovely social network, web services and search engines – gives this extra urgency. We can do things faster, better, bigger if we use the new tools we’ve been playing and working with over the past few years.

Part of what I was driving at with my last post was not overly focusing on the platforms when we’re thinking about the web, what it means, how to respond as individuals, organisations and whole industries. When you’re planning a marketing or media programme, this means not thinking that Facebook page = social media strategy. When it comes to the personal end of business life, our own individual working days, it means not blogging, Tweeting, bookmarking and hanging out in LinkedIn without thinking about how these things fit into our workflows.

Workflow, according to my trusty Mac dictionary is:

the sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion.

The most famous work-flow in the world?

This diagram is from the book Getting Things Done by David Allen, and many of you will be very familiar with it. It describes a system for, well, getting things done and it is designed to take away the worry that things won’t get done, to provide complete system for processing tasks.

201012310605.jpg

For many people, including myself until recently, this is the only designed workflow they have – and really I often only use this in a fragmented way (i.e. bits of it, some of the time).

The exception is, of course, project managers, who are trained to understand how complex work gets done and to make sure it happens. I love working with good project managers, for the sense of control, transparency and security they bring to projects. Most of my career was spent away from such skills, however, and it was only in recent times at iCrossing that got to experience how great working with project management systems and professionals was.

Stopping. Thinking. And starting with ends in mind…

I’ll doubtless return to stuff-we-can-learn-from-project-managers in a later post or two. For now, though, let’s think about how much more effectively we can work if we stop just piling into tasks, throwing ourselves with brute force at stuff that needs to be done and break things down a little.

Very often I’ve been guilty of starting at the end of a piece of work, rather than starting with the end in mind. What I mean by that is if I have a presentation to write I will open up Keynote or Powerpoint and start to write it, there and then.

It’s the sort of thing that presentation experts like Carmine Gallo say you absolutely shouldn’t do, but there you go. They tell us not to put quotes or long sets of bullet points into presentations either, but our reaction is to nod wisely, tell each other about it and then do it anyway, because it feels easier than building a presentation the right way.

Toward the end of this year I started applying a combination of workflow design, Getting Things Done (a.k.a. GTD) and the Pomodoro technique to tasks like writing a presentation. In the past writing a presentation on a new topic could fill a week or more of my time, as I wrote bits, went off on tangents. Working like this, the deadline acted like the music being turned off in a game of musical statues – as it hit it was time to tidy up, polish the slides and head to lectern hoping for the best.

This way of working was a bit like making a new recipe for a dinner party without all of the ingredients being prepared or even knowing if I have everything I need. Even though I am lucky enough to have a small, well stocked supermarket next to my house nipping in there two or three times during the course of cooking will cost me a lot of time, disrupt my concentration, waste time that could have been spent perfecting the recipe, adding little touches that would make it great.

I plotted out how I wanted the presentation preparation to progress and the tools I’d need: four Pomodoros (4 x 25 minutes) to gather new research on the topic (I had a lot of insights already, just needed some specifics on a new niche), two for crafting the story (distilling the insights and ordering them into a rough narrative), four for designing the slides in Keynote and two for curating the presentation. It looked a bit like this:

201012310734.jpg

Under the bad old way of doing things it was the curating that suffered most, that is ordering the research into notes for a blog post, posting the slides on SlideShare and Tweeting them so that people could take a look. It used to be that I would post the slides to SlideShare and my blog sometimes days later or not at all. With the new approach, I’d not only done things faster but I was able to Tweet a link to the slides at a conference (using the correct hashtag, of course) as I went on stage to present or immediately afterwards – just at the point where that information would be most useful to the most people.

Sharing workflows

When I wrote about Howard Rheingold’s workflow for writing his book (see How Howard does it: attention master at work) I loved the way that the different social web and other tools fitted into what called “turning information into knowledge”. Recently, David Wilcox left a couple of really interesting comments, and a simple, brilliant idea:

Create a simple showcase where people can share the pathways they use on mobile and desktop devices – for example, to find and store information, and turn it into knowledge.

It would be great to see something like this take flight – I’m looking forward to chatting to David about the idea. My personal first law of web services – “if you think of something you want it probably already exists” – may come into play here. Let us know if you’ve seen anything that would be useful.

How Beth does it

Here’s an example of the sort of workflow that is useful to share. Beth Kanter is a well-respected blogger about social media and Not For Profit organisations. In a post I serendiptously came across in my Google Reader yesterday, Beth talked about her “system for online learning” and how social media tools featured in it.

Naturally you should take a look and read it for yourself, but here is a diagram she uses to summarise her system (which we could also call a workflow, for the purposes of this post):

201012310646.jpg

Some of the things I really liked about Beth’s post and her approach:

  • She differentiates between specific tasks with and an end point and ongoing listening or “scanning”, but both types of workflow have focus and defined outputs / benefits.
  • Her “circle of the wise” approach (in turn learned from Vicki Davis) – having a maximum of 12 bloggers she always listens to – is a great way of filtering her network and creating helpful limits on her reading list (I have a similar folder in my feed reader called “Friends” that does this for me).

The ultimate New Year’s work resolution?

I’m writing this on New Year’s Eve. This year for me is going to be about re-desigining workflows, my own for sure, but also the broader topic. I’m pretty sure this is going to be a major theme for my new book. More to come soon…

In the meantime here’s a new Year resolution many of us could benefit from: “Think more about how to work smarter”.

If you take a little time out of the day to think about how you are approaching tasks, especially complex knowledge work you’ll probably be able to very quickly sketch out a better way of doing it. Maybe some of the directionless use of tools like Twitter and reading blog posts, might be tuned so that it supports other work or just becomes more effective.

How Howard does it: attention master at work

Posted on Published by Antony Mayfield

This is a great video in which Howard Rheingold (using Screenr, an interesting Twitter screencasting tool) explains his process, his workflow, for gathering information and putting it to work (or turning information into knowledge as he says).
The simple five-minute walkthrough is very useful to me personally, as I am thinking about both how I process information / knowledge and how to define and explain these processes and the digital literacies involved to others. Howard teaches digital media at Stanford and urges his students to use these tools as part of their work – so he has some strong insights to offer (to say the least).
There is so much information out there, in Twitter streams, in Google, in Delicious, in email in Facebook, in the articles that we read online, that the challenges for knowledge workers are becoming acute, specifically:
  • Attention: How do you focus on relevant things and not get distracted by the endless fascinating things being discussed in your social networks. Or as Howard has explained it before, how do you learn to switch from diffuse attention, where you are open to your network’s inputs and focused attention where you hone in on the thinking and effort around a single task, such as writing a report or chapter of a book. (The Shallows, by Nicholas Carr expands on issues around how we pay attention online and in deep thinking/reading long-form text, by the way – more to come on this from soon.)
  • Creating value / knowledge: Twitter for example, is wonderful. But you could spend all your time playing the game that is Twitter, collecting and sharing links with your ever-expanding network without ever turning the links into working knowledge, adding your perspective.
Blogging, for me, is one tactic for refining information into knowledge in this way (which is partly why I get twitchy if I don’t write a post for a long time). The discipline of switching my attention to creating a post and not diving back into the Twitter stream hunting for new hits of exciting information, is a way of of re-stating what I have learned in my own words.
That act of writing, reporting and analysising (even briefly) that both really understanding what I am reading and connecting it with other ideas, creating my own perspective. Sometimes that perspective adds value in my network, sometimes it just helps me understand things better (usually you don’t know which it will be – usefulness in networks is hard to predict).

In the video, Howard talks about various stages in this example process of turning information into knowledge. How I heard them was…
  • Tuning his network to get useful information: His Twitter network is tuned to topics he is interested in (multiple topics might be focused with Twitter lists, of course) and he uses Twitter searches to find new inputs.
  • Collecting/curating information: Useful sources of information are stored as annotated bookmarks in his Diigo / Delicious databases.
  • Refining the information in his own databases: Devonthink, a desktop personal database,?is put to work to categorise and combine bookmarks and documents, snippets of information. He is making sense of it, turning links and articles into personal, working knowledge.
  • Turning the information into knowledge: Howard describes the whole process as being about turning information into knowledge. In this case, he is writing a book about attention (which I can’t wait to read) – the Devonthink data informs his writing in the Scrivener application (which helps authors combine notes and draft manuscript elements in a clever way).

We need to be aware of how our own workflow/thinking processes work, for the simple reason that they are new, evolving, emerging. There are no neat sets of productivity tools available with a training course – we hack together our personal collections of tools and behaviours (I don’t use Devonthink for instance, and have done no more than dabble in things like Diigo and Scrivener, that Howard mentions as key elements of his process) that work for us.

Image (cc) RuffLife

To keep working effectively we need to be able to critically reflect on our own behaviours and adjust them. With practice it gets easier to do this. I think of the stages of the process like a kind of graphic equaliser – I’ll tinker with the levels as I go along, but as I get better at it I know there are pre-set patterns that will work best for different types of work: writing a speech may require little collecting from the network, but a focus on refining the information I have already collected my Delicious and my blog, whereas writing my new book will require tuning my network, interrogating it for new data and connections.

: : Note to self: One useful exercise we might carry out to examine our own processes and practices would be to turn on a screencasting tool and capture how we browse and what we do with what we find.

Learning to read Twitter

Posted on Published by Antony Mayfield

see

Twitter. It’s all about learning to see it.

Out of utter respect for Howard Rheingold (and a weariness of Twitter neologisms) I’m going to stick with calling it Twitter literacy. If you have been reading about Twitter for a while I bet you five quid a revolting part of your brain is doing back flips right now,  trying to twist “Twitter” and either “literacy” or “neologism” together.

It’s OK – the noise does that to you. Drives you mad.

The noise may quieten down soon (maybe, possibly, please) as Twitter “down the backlash slope of the hype cycle”, as Howard puts it.

He’s summing up intelligently, in the context of social web literacy, what a good many Twitter advocates have been saying in the wake of Nielsen’s data about Twitter abandonnment by new users: “it took me a while to get it”.

To me, this represents a perfect example of a media literacy issue: Twitter is one of a growing breed of part-technological, part-social communication media that require some skills to use productively. Sure, Twitter is banal and trivial, full of self-promotion and outright spam. So is the Internet.

He continues…

The difference between seeing Twitter as a waste of time or as a powerful new community amplifier depends entirely on how you look at it – on knowing how to look at it.

There you go. A lot of very web literate souls took a year or more to learn to read Twitter, to speak Twitter, to become literate in it and weave it into their lives. Granted, there are more people who have the knack now, who can pass the skills along. But still the sign up – try it – becomes part of your media life process is seen by analysts and commentators as the only path that will lead to success.

I’m sure there is a data viz tool out there somewhere that if applied to my Twitter stream from three years ago would show a sputtering start, some pauses, a falter and then a stream of use. I’m sure I never even started doing really literate things like “re-tweeting” until about two years after I began.

Anyway, read Howard’s post, not least because he has compiled an elegant and compelling list of reasons that

Bring on the backlash, and an end to the hub-bub that distracts from people learning to read Twitter.

: : Bonus video. You could do a lot worse than watching this video of Laura Fitton talking to Google about Twitter. Smart stuff…

Spread social media literacy (and save the world)

Posted on Published by Antony Mayfield
Image: Howard Rheingold says "Spread the (social media) love"
Image: Howard Rheingold says spread the (social media) love

Here’s a New Year’s Resolution for you that might do some real good: teach someone at work or in your family how to use social media tools.

Actually New Year’s Resolution is too weak a way to frame this. It’s a call to arms. A plea to your humanity.

Feeling revolutionary itch but not sure how to start scratching with a mortgage/student debts/rent to pay? This is how.

Why? Because our future’s at stake…

Howard Rheingold‘s written an essay with the catchily academic title “Partcipative Pedagogy for a Literacy of Literacies“:

The alphabet did not cause the Roman Empire, but made it possible. Printing did not cause democracy or science, but literate populations, enabled by the printing press, devised systems for citizen governance and collective knowledge creation. The Internet did not cause open source production, Wikipedia or emergent collective responses to natural disasters, but it made it possible for people to act together in new ways, with people they weren’t able to organize action with before, in places and at paces for which collective action had never been possible. Literacies are the prerequisite for the human agency that used alphabets, presses and digital networks to create wealth, alleviate suffering and invent new institutions.

Helping others to understand how to use a wiki or create a Facebook group and you are spreading a new kind of literacy.

A literacy in participative media, or for the sake of not clouding the terminology in this blog, a social media literacy.

A widespread ability to use social computing tools will be the basis for a New Enlightenment of sorts:

The more people who know how to use participatory media to learn, inform, persuade, investigate, reveal, advocate and organize, the more likely the future infosphere will allow, enable and encourage liberty and participation. Such literacy can only make action possible, however, it is not in the technology, or even in the knowledge of how to use it, but in the ways people use knowledge and technology to create wealth, secure freedom, resist tyranny.

Image: Facebook groups - one small step...
Image: Facebook groups - one small step...

It reminds me how some friends of mine used Facebook – about which a year or two back they were very sceptical, to organise a protest. It worked, insofar as it gained momentum, grew, sustained itself and attracted attention.

The lessons from that are with them always. And next time, if their neighbourhood is threatened by some planning travesty, or their lives are affected by bureacratic stupidity they have a network and knowledge of networks and social media tools that they will be even quicker to pick up and more adept at using when they do so…

Responding to Howard Rheingold’s essay, Prof Mike Wesch says: “I employ social media in the classroom with a sense of urgency”.

It’s not just that we have so much to gain by as many people as possible being literate in this new medium, but that we have much to lose by there not being mass social media literacy.

Wesch says:

We use social media in the classroom not because our students use it, but because we are afraid that social media might be using them – that they are using social media blindly, without recognition of the new challenges and opportunities they might create.

So here’s some simple ideas that I might try out to spread social media literacy…

  • Help someone set up an RSS reader to get all their news and blogs…
  • Record a brilliant presentation or speech and distribute it on SlideShare, a blog, a podcast, a video..
  • Show them how to organise that event or holiday on a wiki…
  • Help someone looking for a job or freelancing to make more of LinkedIn and a couple of other tools (BTW this article, written about journalism, can teach any freelancer or contractor a thing or two)
  • Volunteer to help a sports or cultural club to get some of their stuff online in a better way…
  • Show someone who has set up a cause on Facebook to set up their own blog / website and use other tools to further their activism…

With the iCrossing team I published What is Social Media? a while back – maybe I should start a project to add to that with more “how to” examples…

It’s not just that one project that you’ll be supporting, you’ll be spreading a new kind of web literacy that really will change the world.

What else can we do? Run some evening classes? Offer online coaching…

Via John Naughton.

: : Bonus social media literacy links… One of the nicest and most practical resources for getting up to speed on social media tools and other web-related stuff is the set videos from the Commoncraft Show. One of my favourites is the wiki video, which does a perfect job of simplifying and explaining a powerful online tool:

Spread social media literacy (and save the world)

Posted on Published by Antony Mayfield
Image: Howard Rheingold says "Spread the (social media) love"
Image: Howard Rheingold says spread the (social media) love

Here’s a New Year’s Resolution for you that might do some real good: teach someone at work or in your family how to use social media tools.

Actually New Year’s Resolution is too weak a way to frame this. It’s a call to arms. A plea to your humanity.

Feeling revolutionary itch but not sure how to start scratching with a mortgage/student debts/rent to pay? This is how.

Why? Because our future’s at stake…

Howard Rheingold‘s written an essay with the catchily academic title “Partcipative Pedagogy for a Literacy of Literacies“:

The alphabet did not cause the Roman Empire, but made it possible. Printing did not cause democracy or science, but literate populations, enabled by the printing press, devised systems for citizen governance and collective knowledge creation. The Internet did not cause open source production, Wikipedia or emergent collective responses to natural disasters, but it made it possible for people to act together in new ways, with people they weren’t able to organize action with before, in places and at paces for which collective action had never been possible. Literacies are the prerequisite for the human agency that used alphabets, presses and digital networks to create wealth, alleviate suffering and invent new institutions.

Helping others to understand how to use a wiki or create a Facebook group and you are spreading a new kind of literacy.

A literacy in participative media, or for the sake of not clouding the terminology in this blog, a social media literacy.

A widespread ability to use social computing tools will be the basis for a New Enlightenment of sorts:

The more people who know how to use participatory media to learn, inform, persuade, investigate, reveal, advocate and organize, the more likely the future infosphere will allow, enable and encourage liberty and participation. Such literacy can only make action possible, however, it is not in the technology, or even in the knowledge of how to use it, but in the ways people use knowledge and technology to create wealth, secure freedom, resist tyranny.

Image: Facebook groups - one small step...
Image: Facebook groups - one small step...

It reminds me how some friends of mine used Facebook – about which a year or two back they were very sceptical, to organise a protest. It worked, insofar as it gained momentum, grew, sustained itself and attracted attention.

The lessons from that are with them always. And next time, if their neighbourhood is threatened by some planning travesty, or their lives are affected by bureacratic stupidity they have a network and knowledge of networks and social media tools that they will be even quicker to pick up and more adept at using when they do so…

Responding to Howard Rheingold’s essay, Prof Mike Wesch says: “I employ social media in the classroom with a sense of urgency”.

It’s not just that we have so much to gain by as many people as possible being literate in this new medium, but that we have much to lose by there not being mass social media literacy.

Wesch says:

We use social media in the classroom not because our students use it, but because we are afraid that social media might be using them – that they are using social media blindly, without recognition of the new challenges and opportunities they might create.

So here’s some simple ideas that I might try out to spread social media literacy…

  • Help someone set up an RSS reader to get all their news and blogs…
  • Record a brilliant presentation or speech and distribute it on SlideShare, a blog, a podcast, a video..
  • Show them how to organise that event or holiday on a wiki…
  • Help someone looking for a job or freelancing to make more of LinkedIn and a couple of other tools (BTW this article, written about journalism, can teach any freelancer or contractor a thing or two)
  • Volunteer to help a sports or cultural club to get some of their stuff online in a better way…
  • Show someone who has set up a cause on Facebook to set up their own blog / website and use other tools to further their activism…

With the iCrossing team I published What is Social Media? a while back – maybe I should start a project to add to that with more “how to” examples…

It’s not just that one project that you’ll be supporting, you’ll be spreading a new kind of web literacy that really will change the world.

What else can we do? Run some evening classes? Offer online coaching…

Via John Naughton.

: : Bonus social media literacy links… One of the nicest and most practical resources for getting up to speed on social media tools and other web-related stuff is the set videos from the Commoncraft Show. One of my favourites is the wiki video, which does a perfect job of simplifying and explaining a powerful online tool:

Spread social media literacy (and save the world)

Posted on Published by Antony Mayfield
Image: Howard Rheingold says "Spread the (social media) love"
Image: Howard Rheingold says spread the (social media) love

Here’s a New Year’s Resolution for you that might do some real good: teach someone at work or in your family how to use social media tools.

Actually New Year’s Resolution is too weak a way to frame this. It’s a call to arms. A plea to your humanity.

Feeling revolutionary itch but not sure how to start scratching with a mortgage/student debts/rent to pay? This is how.

Why? Because our future’s at stake…

Howard Rheingold‘s written an essay with the catchily academic title “Partcipative Pedagogy for a Literacy of Literacies“:

The alphabet did not cause the Roman Empire, but made it possible. Printing did not cause democracy or science, but literate populations, enabled by the printing press, devised systems for citizen governance and collective knowledge creation. The Internet did not cause open source production, Wikipedia or emergent collective responses to natural disasters, but it made it possible for people to act together in new ways, with people they weren’t able to organize action with before, in places and at paces for which collective action had never been possible. Literacies are the prerequisite for the human agency that used alphabets, presses and digital networks to create wealth, alleviate suffering and invent new institutions.

Helping others to understand how to use a wiki or create a Facebook group and you are spreading a new kind of literacy.

A literacy in participative media, or for the sake of not clouding the terminology in this blog, a social media literacy.

A widespread ability to use social computing tools will be the basis for a New Enlightenment of sorts:

The more people who know how to use participatory media to learn, inform, persuade, investigate, reveal, advocate and organize, the more likely the future infosphere will allow, enable and encourage liberty and participation. Such literacy can only make action possible, however, it is not in the technology, or even in the knowledge of how to use it, but in the ways people use knowledge and technology to create wealth, secure freedom, resist tyranny.

Image: Facebook groups - one small step...
Image: Facebook groups - one small step...

It reminds me how some friends of mine used Facebook – about which a year or two back they were very sceptical, to organise a protest. It worked, insofar as it gained momentum, grew, sustained itself and attracted attention.

The lessons from that are with them always. And next time, if their neighbourhood is threatened by some planning travesty, or their lives are affected by bureacratic stupidity they have a network and knowledge of networks and social media tools that they will be even quicker to pick up and more adept at using when they do so…

Responding to Howard Rheingold’s essay, Prof Mike Wesch says: “I employ social media in the classroom with a sense of urgency”.

It’s not just that we have so much to gain by as many people as possible being literate in this new medium, but that we have much to lose by there not being mass social media literacy.

Wesch says:

We use social media in the classroom not because our students use it, but because we are afraid that social media might be using them – that they are using social media blindly, without recognition of the new challenges and opportunities they might create.

So here’s some simple ideas that I might try out to spread social media literacy…

  • Help someone set up an RSS reader to get all their news and blogs…
  • Record a brilliant presentation or speech and distribute it on SlideShare, a blog, a podcast, a video..
  • Show them how to organise that event or holiday on a wiki…
  • Help someone looking for a job or freelancing to make more of LinkedIn and a couple of other tools (BTW this article, written about journalism, can teach any freelancer or contractor a thing or two)
  • Volunteer to help a sports or cultural club to get some of their stuff online in a better way…
  • Show someone who has set up a cause on Facebook to set up their own blog / website and use other tools to further their activism…

With the iCrossing team I published What is Social Media? a while back – maybe I should start a project to add to that with more “how to” examples…

It’s not just that one project that you’ll be supporting, you’ll be spreading a new kind of web literacy that really will change the world.

What else can we do? Run some evening classes? Offer online coaching…

Via John Naughton.

: : Bonus social media literacy links… One of the nicest and most practical resources for getting up to speed on social media tools and other web-related stuff is the set videos from the Commoncraft Show. One of my favourites is the wiki video, which does a perfect job of simplifying and explaining a powerful online tool: