$100 campaigns

I love this  “ship early, ship often” approach social content from Lars Silberbauer, head of social media and search at Lego, shared at Social Media Week London:  Describing how Lego created its social marketing campaigns, he said: “We start out by creating $100 campaigns. We of course do TV ads and have a lot of…… Continue reading $100 campaigns

All episodes: Netflix and strategy

An imperious Kevin Spacey as Francis Underwood stares down at the pedestrians in Times Square from this billboard for House of Cards. I like this poster in several ways. Immediately, of course, it reminds me of the series, which I watched with Mrs M a couple of weeks ago. A lot of fun – I’m…… Continue reading All episodes: Netflix and strategy

New ad models for indie content?

After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individual bits of content can be monetised, which… …attaches value to an individual piece of content, such that the piece of content is monetized as it travels around the web, getting…… Continue reading New ad models for indie content?

Forrester on paid content

A new Forrester report says that people paying for ad-free content is undermining the efficacy of advertising still further.  I’ve blogged about it on the Brilliant Noise blog:  There are no shortage of opportunities to buy media space – the real estate, as it were is increasing – it is just that the attention you…… Continue reading Forrester on paid content

Brand content as culture

The North Face Ultra Trail Mont Blanc race is taking place today. The runners will cover over a 100km on some unseasonably wintry mountains in the next few hours. There’s a double interest here for me. I love running, and seem to love running ever increasing distances. So ultra-marathons have a fascination for me, even…… Continue reading Brand content as culture

Customers in networks: slides and notes from ChangePlayBusinesss

ChangePlayBusiness was an unusual event, to say the least, living up to its promise to be an unconference. About 40 innovators and entrepreneurs gathered at the ICA to play a game about creating businesses, the playing of which included connecting with one another (there were a lot of interesting people) and meeting subject matter experts…… Continue reading Customers in networks: slides and notes from ChangePlayBusinesss

Content & Social – what we learned at iCrossing: slides and notes from the International Content Summit

I had a great time yesterday presenting at the first International Content Summit 2010, although I wish I could have spoken for longer as I had more to say than the fifteen minutes that were available. The brief was to talk about how to use social media with content. I prepared by speaking with some…… Continue reading Content & Social – what we learned at iCrossing: slides and notes from the International Content Summit