Category: Brilliant Noise

Systems, planning and punches to the face

Tyson: Plans change… TL;DR: “dynamic, self-adjusting system cannot be governed by a static, unbending policy” is academic for “everybody has a plan until they get punched in the face”. Mike Tyson said, “Everybody has plans until they get hit.” In the odd process that popular quotations go through, it is often misquoted as “Everybody has a plan…… Continue reading Systems, planning and punches to the face

Brand marketing: From media to capability 

The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire didn’t disappear. Neither did the British. But the centre of power in the world shifted, first chaotically, confusingly and then all of a sudden when the fog of revolution cleared.…… Continue reading Brand marketing: From media to capability 

Connecting some dots around social, earned and satisfaction

Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach it to act like paid media. …This is connected with the idea we explored that editors should be in charge of paid digital media (or at least have control of their own budgets)…… Continue reading Connecting some dots around social, earned and satisfaction

Pilot and scale?

An important part of the way we work at Brilliant Noise is “pilot and scale”. Find the best solution and then help grow it, spread its use. Seems like common sense. Interesting, then, to read Johnnie Moore’s thoughts on an article about whether “scaling” is appropriate in some types of organisation, specifically NGOs involved in…… Continue reading Pilot and scale?

Brilliant Noise in The Observer

On Sunday Brilliant Noise was featured in a lovely article in The Observer about Brighton’s leading tech start-ups. It was great to be featured, especially alongside friends like Storystream, Brandwatch, Project Fuse, 3DIFY, Crunch and Brilliant Noise non-exec, Arjo Ghosh (fittingly pictured seated above the throng, like a kind of start-up deity).  

Dan Wieden quotes to cheer small agencies

An AdAge article from a few months ago has a couple of bits of advice from Dan Wieden – founder of the formidable creative ad agency Wieden+Kennedy –  that make me feel a little brighter, a little bolder a little hungrier everytime I read them (like now at the beginning of a long busy day,…… Continue reading Dan Wieden quotes to cheer small agencies

The best question you can ask: How fascinating! What can I learn from this?

As part of the Nokia Smarter Everyday program myself and some members of the Brilliant Noise team were lucky enough to sit in on a coaching session with the clever and inspirational Caroline Webb, founder of the McKinsey leadership practice and CEO Seven Shift Leadership. Caroline is an expert on emotional intelligence and applying cognitive science to…… Continue reading The best question you can ask: How fascinating! What can I learn from this?

Over at BN: a bias for action and new colleagues

I wrote a post about “bias for action” over at the Brilliant Noise blog. It’s not that I’m particularly pleased with it, but I am enjoying the train-of-thought ride I describe in it… A few strands of thought that have started to wind themselves around each other for me on this theme: how to grow…… Continue reading Over at BN: a bias for action and new colleagues

Agency innovation, infographics and growth: Brilliant Noise posts and news

Over the last couple of weeks the blog at Brilliant Noise has really taken off – mainly because we’ve been joined by some talented bloggers with interesting things to say. Inspired by them I’ve also written a post I’m really pleased with! There’s no elegant way to cross-post stuff here, so I’ll furnish you with…… Continue reading Agency innovation, infographics and growth: Brilliant Noise posts and news