An AdAge article from a few months ago has a couple of bits of advice from Dan Wieden – founder of the formidable creative ad agency Wieden+Kennedy – that make me feel a little brighter, a little bolder a little hungrier everytime I read them (like now at the beginning of a long busy day, at the end of a long, hectic week).
In fact I have them written on big yellow Post-its that migrate from desk to wall to my “brown box” (we have a hot-desk system at Brilliant Noise).
In a talk to the Ad Age Small Agency conference he reflected on the massive, rolling disruption of the media, marketing and business worlds there is massive opportunity for us upstarts…
Giant agencies are wobbling like drunkards… the rest of you should be sharpening your knives.
Oh, how I wish this agency was… small once again. Oh how I wish we were you.
Thanks, Mr Wieden – very much appreciated.