Brilliant Noise post: Audience development

As I’m sometimes blogging over at Brilliant Noise sometimes, I’ll be posting excerpts and links to the posts here. Apologies for any extra clicking, but Google hates it when you post in two places at once…


Audience development: valuable lessons for brands

This post is a reflection on two articles I suggest reading together – one a model for audience development, the other evidence of an innovative media owner putting this approach into practice.

The first, is a post by Ben Elowitz, CEO of a company called Wetpaint, which calls on brand and media owners to Forget About ‘Content Management’ – And Focus on ‘Audience Development’.


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