There’s a kind of web media theologians’ debate that goes on at the moment over whether brands should ditch their websites and move their web presence to Facebook wholesale.
So far, I have mostly been an advocate of the teeth-sucking “Ooh, you don’t want to do that…” side of the argument. Reasons being control, wider network presence, not wasting attention, lock-in to Facebook as a platform and the openness/future of the web…
Now, I’m not throwing those arguments away, I stand by them in fact. But…
…as well as advising brands on their digital strategy, I am also an author. A time-poor author without his own marketing team, who wants the best for his published book and future books.
So Guy Kawasaki makes a really compelling case for why he has opted for a Facebook-only web presence for his new book, Enchantment. He goes into some detail about his reasoning, and it is worth a read. For instance…
I’m busy. Designing a website is a big deal. I can’t create one by myself so this means I’d have to find a company to do it or impose on my friends. A template or canned package would never make me happy, so I’d end up spending mucho time interacting with whoever is building website for me.
For my new book, I am considering going down the same route. I created a website, centred around a blog, for Me and My Web Shadow, but keeping a blog going is hard enough work without creating a second.
A better strategy for me will be to use Facebook for the web presence and continue to focus on posts and pages on my main domain antonymayfield.com.
