How long to the national freesheet?

5 responses to “How long to the national freesheet?”

  1. Metro would argue that it is a “national freesheet” already.

    from memory its overall ABC figure (including the half a dozen or so metropolitan cities it goes into), is well over 1.5 m.

    [hope you are well]

  2. Cheers, Kevin!

    Well they would argue that, wouldn’t they? and while 1.5m is a lot of readers, it ain’t really a national is it?

  3. It will be interesting to see what happens if we do get a free Sun or Mirror.

    Will there be an incentive for a distinctive brand still or will it all be about distribution slots and will the editorial follow the Metro, London Paper (and the Manchester Evening News) and basically be wire copy plus ents guides?

    I guess the England football manager might be pleased at having no sports columnists painting his face on vegetables and there will be less incentive for politicians to court the editors, so as to gain screaming endorsement from an opinion leading organ, but it will be really, really boring…..

  4. Francois Steque Avatar
    Francois Steque

    Rupert Murdoch has already made the online Wall Street Journal free, Spain has 51% of its newspaper circulation free and Sweden 32%. On a more close to home subject when you see how much the current french president Sarkozy is controlling the media then free publication may start to be more representative of free speech.

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