2 responses to “Brand Republic post: More useful to think evolution not bubbles, Mr Lévy”
-
What there might be a bubble in is the valuation of digital / interactive agencies. This has occured because people like Maurice Levy and Martin Sorrel have scrabbled to acquire these in the belief that they need to bulk-up on these assets as the asnwer to making their groups more “on-line”. The paradox, of course, is that while these agencies may be basking in the sun at the moment – they ultimately are the ones most threatened by web2.0 – simply because it is now becoming posiible to do, for very little money, what digital agencies used to charge tens of thousands for. The answer isn’t digital – and while the digital bubble may burst, the social media revolution is only just getting underway.
-
Nice post Antony. I can only agree that while for instance, the Facebook valuation may be fanciful (seeing as though their platform is a walled garden), the growth potential in a genuinely open social web, optimised local search, communities and mobile apps is huge.
When mobile wifi/broadband is standard on phones the whole way we partake in leisure facilities will change. Getting automated alerts with several user reviews of each restaurant/bar you pass is just around the corner and when that kind of utility goes mainstream every business will need a social media strategy. This is only the start.
Leave a Reply
You must be logged in to post a comment.