10 responses to “MORE TH>N Living”
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Anthony – Seems like a bold experiment for a company trying to experience living in social media (forgive the pun).
Out of interest, who’s actually adding content to the site (ignoring the aggregator) – members of MORE TH>N’s staff? or a team you have at Spannerworks?
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Thanks, Robin – I agree that it is bold in its own way.
At the moment a lot of the editorial content is coming from the journalists at Spannerworks but with a lot of input and discussion with MORE TH>N.
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Anthony. Very nice indeed. Almost like the old portals we used to talk about (but rarely stayed on) only with a more personal touch. Can people comment and get advice from it too?
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Thanks, David – comments are open on the Car and Home sections. And advice could certainly be something that might be added in future – one of the strong points about the platform is how easy it is to add things in…
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That’s MORE TH>N social
We’ve been keeping this project under our hats for a while, but I can now tell you about a cool new website that the Nixon McInnes team have been working on with our pals over the road at Spannerworks for
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I agree with the other comments that this is a bold experiment and provides some real food for thought. I would be interested to know more about the way you’ll be evaluating the results.
The topics are interesting – I wonder how the spread between different, ‘insurance-related’ articles will impact on the success or otherwise. I wouldn’t buy a magazine about fine dining AND geek television, even though I’m interested in both, if you see what I mean.
One other thing – I think it would be an idea to attach names to the pieces – especially if you’ve got more than one person writing for you – I think that’s an expectation nowadays. I don’t believe it matters to anyone whether this reveals them as agency employees – so long as they write well, they could work for SMERSH for all I care.
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Fair comment, Ian – thanks: very much appreciated.
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Not at all – I met with your pal Will McInnes this morning, and it was a point we discussed.
So answer me this – you guys are search gurus – would writing on these topics raise results on ‘car insurance’ or ‘home insurance’ even though the articles don’t explicitly mention ‘insurance’?
Cheers.
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More important than content for content’s sake, or for search engines’ sake, it the reputation of the whole site within its networks.
The broader objective is to find ways of being useful to MORE TH>N’s networks. The Living website is a first step.
So technically yes, it will help its search rankings generally, but it’s only part of the story from a search engine, a network and a brand point of view. Think of a site’s total brand equity online also being its search equity – its GoogleJuice in geekspeak.
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very ambitious project. Original and interesting. It will live or die on the relevancy of content for people’s lives.
It looks great – simple, clean and credible.
I hope it will prove succesful.
Best
A,
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