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YouTube overtakes a BBC in danger of being less than 2.0

Antony Mayfield

3 responses to “YouTube overtakes a BBC in danger of being less than 2.0”

  1. Euan Avatar
    Euan

    Factor this in and things look even more grim.

    http://tinyurl.com/3xezjk

  2. Jem Stone Avatar
    Jem Stone

    Hi Antony

    Hitwise compile their data by separating out bbc.co.uk and news.bbc.co.uk domains. So although YT might soon overtake bbc.co.uk (which hosts services such as bbc radio and cbeebies for example) it doesn’t host bbc news/sport.

    So YT although is obviously rising rapidly isn’t about to overtake “the BBC” in terms of share. If you take them as one thing then its
    still consistently in the top 4 of site visits in the UK behind google and ebay.
    http://www.hitwise.co.uk/datacenter/rankings.php
    (see the May rankings. bbc are 11 and 12)

    Also YouTube contains a *lot* of BBC material some of which we’ve put there and most of which we haven’t although as far as I can tell UK Youtube visitors have spent the last week watching ITV’s Britains’ Got Talent which ITV didn’t put there either.

  3. Antony Mayfield Avatar
    Antony Mayfield

    Thanks, Jem – that gives it some good perspective on what is far from a simple picture.

    Euan: I use on-demand from Virgin and when I watch TV that’s where it mostly comes from. Once you start being bale to choose what to watch you question why you’re looking through the “live” listings pages…

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