One response to “Second Life: not for the ROI obsessed marketer”
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Well, first off – the traffic system is flawed, and numbers are easily skewed with a few camping chairs. Thankfully, they are supposed to be fixing that… right…
Next – most marketers don’t even have dynamic websites of import. They are niche websites. There are only a few million people, at most, in Second Life. Meanwhile, about 2 billion people on the planet have internet access.
Apples and Bigger Apples. Where’s the comparison? The truth is that most marketing on the web is flat and impersonal. In Second Life it is not flat and it is personal. If you can visit a site on a web browser, what’s the point of visiting a 3 dimensional version of the same thing? Why would I go to a site in SL to purchase an Amazon book when I can simply get more in a web browser?
Second Life is not corporate, it is social – and it is not social in the marketing sense but in the human sense. Put down your blog, your spreadsheet and your pen and paper – go interact with people. That’s Second Life. Static websites are the equivalent of what most places are there in SL.
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