3 responses to “Press Gazette tour of the Telegraph next gen newsroom”
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Absolutely agree with your prediction about agencies and in-house teams needing this sort of facility. I believe that marketing departments are going to have to split into conversation departments – who will have to manage newsroom style 24/7 content output, and story departments – the planning/management function which is about ensuring that a brand stays true to its essence.
(see point 6 in this rather lengthy piece I wrote a while back) http://richardstacy.wordpress.com/2006/09/07/the-future-isnt-what-it-used-to-be
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Conversation departments – that’s a very interesting way of putting. I know exactly what you mean…
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I would love to have digg spy projected up on the wall…
It’s interesting to see the Telegraph making these bold steps I don’t imgaine it’ll take too long for everyone else to follow.
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