3 responses to “Web killed Press Gazette – and didn’t save it…”
-
I think it’s important not to de-emphasise the extent to which the shambolic business decisions made by the Press Gazette’s exec team had a hand in its death. “Web killed Press Gazette” is a much more eye-catching headline than “Exec team’s lame decisions, profligate spending, and lack of sense about where to invest in online era killed Press Gazette,” but I think the story itself is much more instructive – and accurate – than the headlines.
-
Fair point, JD.
-
Jackie makes a good point.
Interestingly, I don’t know more than a couple of the dozens of journalists I’ve worked with down the years who read Press Gazette regularly, yet I know many more who used the website once it got its revamp a year or so back. There was a hug opportunity there, but the management team were so caught up in pre-internet age thinking (print advertising and events as the backbone of revenue generation) that they missed the new opportunity.
Their general lack of experience of trade media as opposed to consumer media showed as well.
Leave a Reply
You must be logged in to post a comment.