Flickr a “great way to see your brand DNA”, says L’Oreal eBusiness chief (BTW del.icio.us is pretty good too)
2 responses to “Flickr a “great way to see your brand DNA”, says L’Oreal eBusiness chief (BTW del.icio.us is pretty good too)”
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I know I’m always popping up in your comments with negative remarks (not about you, obviously!), but…I don’t know why anyone from L’Oreal can be considered a worthy presenter on this stuff. Look at their website – it’s Flash-ified to the eyeballs, impossible to link to individual elements (believe me, I’ve tried, for my beauty blog), and pretty customer-hostile all round. Sure, it’s a web agency’s wet dream, but since when does that count for an enlightened view of using the web to maximise value for both company and customers?
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Interesting to hear, Jackie – certainly there’s very little engagement via del.icio.us for L’Oreal.
And your comments are always very, very welcome – negative, positive and neutral… :-)
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