Flickr a “great way to see your brand DNA”, says L’Oreal eBusiness chief (BTW del.icio.us is pretty good too)

2 responses to “Flickr a “great way to see your brand DNA”, says L’Oreal eBusiness chief (BTW del.icio.us is pretty good too)”

  1. I know I’m always popping up in your comments with negative remarks (not about you, obviously!), but…I don’t know why anyone from L’Oreal can be considered a worthy presenter on this stuff. Look at their website – it’s Flash-ified to the eyeballs, impossible to link to individual elements (believe me, I’ve tried, for my beauty blog), and pretty customer-hostile all round. Sure, it’s a web agency’s wet dream, but since when does that count for an enlightened view of using the web to maximise value for both company and customers?

  2. Interesting to hear, Jackie – certainly there’s very little engagement via del.icio.us for L’Oreal.

    And your comments are always very, very welcome – negative, positive and neutral… :-)

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