Edelman / Technorati conference

October 11, 2006

Antony Mayfield

david brain

October 11, 2006 at 2:00 pm

Update for you. I am in a taxi on the way to the airport with Peter Hirshberg….we’re going from Paris where we hae just presnted the study and on to Frankfurt. We had many of the same reactions here as you have recorded from the London event, but one difference was the panel. Rather than Ian Dale and politics we had about 4 of the top cuisine bloggers which is a really big thing here in France. The video of this should be on http://www.prthoughts.net pretty soon if you are interested in what France made of a
Antony Mayfield

October 11, 2006 at 3:16 pm

Thanks, David – looking forward to it.
jon leach

October 11, 2006 at 4:36 pm

Good stuff. You are right, as usual, that one can bring a mass media headset to this. Switching to a niche media headset is an improvement but still not enough.

For me “its a community not a target audience” occasionally jerks people out of their normal assumptions.

I blogged on the mapping aspect of all this today : http://patternrecognition.typepad.com/
Antony Mayfield

October 12, 2006 at 6:21 am

Thanks, Jon. I think it is really important to keep challenging our own language and assumptions about communication – we don’t understand all of the aspects of the new modes of media yet, so we really shouldn’t be making any assumptions at all.