Once again we see the speed with which consumer complaints about a product or service can be amplified by social media, according to a report in the Guardian.
The story focuses on complaints about Sky Broadband among users of the Digital Spy forum.
A few issues for big brand owners to take away from this:
- Digital Spy is on the front page of Google UK for the search term “Sky Broadband” – these discussions are *high profile* from the point of view of a consumer researching the story.
- Consumer affairs journalists are monitoring these message boards and blogs for potential stories.
- Lastly, look like you take these issues seriously: the stock response from the Sky spokesperson in the article is flat. It is really saying nothing at all and gets relegated to the end of the article as a result.
A better response would be so say what the issues actually have been and what are being done about them. Better still say it on a blog or your own site too – this response is in danger of not respectful of customers, and is certainly not useful to the networks that are relevant to Sky. Show you are listening and willing to take action…
Personally, I was considering a switch to Sky (yep – still with NTL) and had been flicking through some marketing materials about HD services wistfully just yesterday. This kind of dampens the purchasing desire, though – sounds like a hassle and Sky aren’t responding well.
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