5 responses to “Friday video special: Can you say “YouTube”?”
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Great analysis – especially after reading Steve Rubel’s opinion and the comments it generated.
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Thanks a lot, Stuart – I’ll check ’em out.
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From where I was sitting the whole thing from concept to execution was just awful. Re-inacting the moment the bus dev guy got the call, rubbed his hands together and then got his entire agency to drop whatever work they were doing for clients (and ignore deadlines) to work on an overindulgent, poorly scripted, worse wardrobed and borderline anti-semitic video could be construed as a work of genius. Taking a potential client’s brand and riding roughshod over it inherent values and core messages is a risky strategy at the best of times and, while agency.com is certainly getting a lot of publicity at the moment, from what I’ve heard, their reputation as an online marketing agency that knows the space has taken a severe battering.
Ed
ps you may enjoy the soundboard that wasted up many of my billable hours yesterday. Zinger.
http://clients.mediatavern.net/werollbig/soundBoard.html -
Agency.com, from what I’ve seen, doesn’t really understand why this stuff works or how. Their European chairman, Andy Hobsbawm, was at a conference I helped produce earlier this year and made a big song and dance about how he was too elevated to read blogs, that Clay Shirky’s “more considered” essays were what esteemed professionals like him would be reading. Total us vs them mentality, total failure to connect the dots, total frankness that he’s happy to co-opt this stuff despite loathing it. After he said his piece, he went back to the paperwork he’d been completing before opening his mouth.
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A lot of agencies, escpecially digital and advertising in my experience don’t get it. Or at least they get that there are bright shiny things called “blogs” and “youtubes” on the web that they can impress clients by including in their creative concepts. But they do not understand it at a strategic level, they don’t understand how it works.
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